Marketing Manager, Virginia Film Festival & Virginia Theatre Festival

University of Virginia

3d•$55,000 - $65,000•Onsite

About The Position

The Virginia Film Festival (VAFF) and Virginia Theatre Festival (VTF) seek a full-time Marketing Manager. The position shapes and executes the marketing and promotional strategy for both Festivals. The position will help conceptualize, pitch, and create promotional content across social media, e-newsletters, and websites as well as lead advertising, targeted marketing, and PR campaigns. They will work closely with leadership to maximize marketing and communications in support of strengthening relationships with sponsors and partners as well as strengthening community outreach and engagement initiatives. The position will report to the VAFF/VTF Managing Director. Now in its 39th year, the Virginia Film Festival is widely recognized as one of the leading regional film festivals in America and is known for its commitment to taking audiences beyond the screen to explore some of the most important issues of our time. As UVA’s professional summer theatre for over 50 years, the Virginia Theatre Festival presents an annual summer festival of musicals, classic works, and new plays for our local Charlottesville, Albemarle, and UVA communities. This position is in-person, located in Charlottesville, VA. This is a exempt-level, benefited position; learn more about UVA Benefits. This position will not be able to sponsor applications for immigration now or in the future. This position is a restricted position and is dependent upon project need, availability of funding and performance. Anticipated Hiring Range: $55,000-$65,000 commensurate with education and experience. This is primarily a sedentary job involving extensive use of desktop computers and will occasionally require traveling some distance to attend meetings and programs. To learn more about UVA and in the Charlottesville area, visit UVA Life and Embark CVA.

Requirements

Bachelor’s degree in marketing, arts administration, or a related degree.
At least three years of relevant experience.
Strong skills regarding social media and email marketing; an eye for good design and aesthetics is a plus.
Exceptional attention to detail, time management, communications, and organizational skills.
Ability to solve problems and manage competing priorities effectively.
Ability and willingness to work evenings and weekends for events are also required.
Ability to work both independently and within a team environment.

Nice To Haves

A self-starter with a positive attitude and excellent work ethic.
Working knowledge of Canva, Adobe Creative Suite, WordPress, and other common design & photo/video editing applications.
Prior experience in promoting arts and cultural events and in creating engaging and creative promotional content and campaigns.
Prior experience in community engagement & partnership building.
Proficient knowledge of Outlook, Excel, shared calendaring, and other collaborative applications.
A working knowledge of UVA and local communities and the overall arts and cultural scene.
A passion for the arts, and in particular theatre and film!

Responsibilities

Work with leadership to create a mission-driven, creative, welcoming, and consistent brand strategy across all marketing and communications streams.
Create and curate content across a variety of platforms to increase engagement, attendance, and brand recognition.
Work with leadership and fundraising staff to connect marketing and communications strategies to support fundraising strategies, donor engagement, sponsorships, partnerships, and community outreach efforts.
Work to forge and maintain strong relationships with partners across UVA and with Charlottesville-area constituency groups, individuals, and businesses.
Oversee local and non-local media and community engagement partnerships.
Lead and oversee all advertising campaigns, including print, web, radio, and TV. Work to include reserving ad space, copy/script writing, project management, graphic design, submission, ROI analysis, archiving, etc.
Manage social media and email marketing campaigns, content, and calendar.
Create social media and marketing content, including video & photo editing, graphic design, and copywriting.
Help write, edit, and distribute press releases and media alerts.
Assist in organizing and scheduling press conferences, photo shoots, live remotes, and interviews.
Support media relations, credentials, and other PR needs.
Maintain up-to-date, accurate, and user-friendly websites and web presence.
Support the production of branded event signage/displays, pre-event video content, and more.
Oversee ticket buyer and patron communications and audience surveys.
Research, write, and proof copy for event blurbs, artist bios, and other promotional copy.
Represent Festivals at events, fairs, community events, and other promotional opportunities.
Monitor ticket sales, attendance, and survey data and produce post-season impact reports.
Supervise seasonal marketing support staff and UVA student interns.