Marketing Manager- Caldwell Homes

Caldwell Companies•Cypress, TX

About The Position

Caldwell Companies is an award-winning, fully integrated real estate development and investment firm based in Houston, Texas. For more than 35 years, we have developed large-scale master planned communities, commercial developments, residential rental communities, and managed real estate investments with a commitment to excellence. As a faith-based, lifestyle-focused organization, we are dedicated to creating exceptional places that enrich and impact lives. Consistently recognized by the Houston Business Journal as one of the Best Places to Work, Caldwell Companies offers a fast-paced, entrepreneurial environment grounded in integrity, teamwork, and selfless service. Our culture values respect, accountability, and personal growth, empowering individuals to thrive while working toward shared goals. Guided by our mission - Doing it right. Right now.® - we strive for excellence in everything we do and offer competitive compensation and benefits to support our team. As part of our diverse real estate portfolio we’ve added a homebuilding division, Caldwell Homes. Caldwell Homes is a growing homebuilder that specializes in thoughtfully designed patio homes for active adults seeking a low-maintenance, wellness-centered lifestyle. As we continue to expand, this role offers a unique opportunity to grow and strengthen the Caldwell Homes brand whole directly supporting sales performance in premier master planned communities across North Houston. Caldwell Homes currently builds in: Chambers Creek (Willis, TX) The Highlands (Porter, TX) Job Overview We are currently seeking a dynamic Marketing Manager with 3+ years of experience, preferably in homebuilder marketing, to lead marketing efforts for Caldwell Homes. This is a fast-paced, data driven role that works closely with the onsite Sales Agents, the President of Caldwell Homes, and the corporate marketing team to build brand awareness, generate qualified leads, and drive traffic to support home sales goals. The Marketing Manager will be responsible for planning, executing, and measuring a wide variety of strategic marketing initiatives across digital and traditional platforms, with a strong emphasis on ROI and lead generation performance.

Requirements

Bachelor’s degree in marketing, PR, Communications or related field
3+ years of marketing experience, preferably in homebuilding/development
Experience with Active-Adult housing (55+)
Experience with Community Grand Openings, Model Home Openings, Home Sales, and/or Pre-Sale strategy
Excellent communication and organizational skills and the ability to manage details efficiently
Ability to work effectively in a fast-paced environment with multiple priorities and frequent deadlines
Driven Individual with the ability to work independently as a self-starter

Responsibilities

Develop and execute comprehensive marketing plans to support sales goals in Chambers Creek and The Highlands
Build brand awareness, generate leads, drive demand and increase onsite traffic to meet home sales projections
Establish KPIs and measure campaign performance quarterly, adjusting strategies as needed
Analyze lead data and conversion metrics to optimize marketing effectiveness
Monitor and oversee implementation of marketing initiatives with external agencies, designers, sign companies and media partners
Oversee and contribute to design of marketing initiatives such as website development and management, video production, digital marketing, e-newsletters, content strategy, direct mail, social media, print advertising, collateral, referral programs and signage
Write and edit marketing copy as needed
Oversee online listings via HAR.com, Zillow, Trulia, and other resources
Oversee and ensure integrity of the homebuilding brand
Coordinate advertisement placement, monitoring various editorial calendars
Maintain a strong understanding of the competitive landscape and identify opportunities to strengthen brand presence
Assist in developing and managing the annual marketing budget
Oversee monthly budget expenditures while measuring lead generation performance and ROI
Seek the most cost effective and creative ways to reach target markets and achieve market awareness
Supplement and utilize central database management for reporting and lead insight
Partner closely with onsite Sales Agents to align marketing efforts with sales needs
Build strong realtor relationships and coordinate onsite realtor events
Plan and execute homeowner events, model home grand openings, community events, promotional campaigns, etc.
Support traffic-driving initiatives