Marketing Manager

Pineapple Contracts•Sterling Heights, MI

3h•Onsite

About The Position

As the dynamic and versatile Marketing Manager US you will play a key role in managing our US marketing initiatives, whilst working closely with our UK team. You will be responsible for organizing and executing US marketing projects, whilst ensuring perfect synergy with our international actions. Your role will be essential in raising our brand visibility and impact on the US market.

Requirements

Proven marketing experience, ideally in a Senior Marketing position.
Expert proficiency in Adobe Creative Suite, particularly InDesign and Photoshop (essential).
Ability to take ownership and work independently while collaborating closely with the UK Head Office team on marketing campaigns.
Able to develop and implement marketing plans in alignment with global priorities.
Highly responsive, reliable and accountable, with confidence to make decisions and drive projects forward.
Strong initiative - proactive, self-motivated, and able to work without micromanagement.
Good understanding of the US market and customer landscape, with the ability to stay up to date on market trends, competitors, and opportunities.
Strong organizational skills and attention to detail, with the ability to manage multiple priorities, projects, and deadlines simultaneously.
Analytical and results-oriented, with the ability to measure campaign performance and drive continuous improvement.
Comfortable working under pressure while meeting deadlines.
Excellent verbal and written communication skills, including strong stakeholder coordination between international teams.
You embody our company people values: Teamwork - Collaborate effectively with humility, appreciating and integrating individual skills and perspectives to achieve collective goals. Committed - Dedicate yourself fully to your role, going above and beyond with self-motivation and loyalty to achieve individual, team, and company goals. Ownership - Take full responsibility for your work, performance, and conduct, acting with integrity, staying organized, and learning from feedback and mistakes. Positive - Approach tasks with optimism and innovation, viewing challenges as opportunities, and bringing energy and enthusiasm to inspire and motivate others. Responsive - React quickly and effectively to needs and feedback, prioritising tasks with urgency, embracing change, and maintaining a proactive approach.

Nice To Haves

A degree in Marketing, Business, Commerce, or a related field would be advantageous.
WordPress experience is preferred but not essential.
Recognized experience executing and optimising SEO campaigns.

Responsibilities

Taking a lead role in the US marketing activity, following guidance from UK-based marketing team.
Working closely with the Sales Team you will play an integral part in managing the numerous sales events we attend across the US.
Managing the exhibition calendar (bookings events, managing logistics of furniture and marketing materials). Attendance at certain events may be required.
Support various trade fairs and exhibitions: designing visuals, organizing marketing materials and proposing the furniture to be used and its layout within the space available. Attendance at certain events may be required.
Complete ownership of small sales events: Overseeing all aspects of smaller-scale events from concept through execution, while working with HQ for final sign-off. Responsibilities include budgeting, logistics, marketing materials, and liaising with event organizers.
Manage the pop-up shop campaign across US from concept through execution, including localised promotion. Responsibilities include budgeting, logistics, marketing materials, and liaising with venue managers.
Research speaker opportunities at larger events, including panel discussion or workshop participation
Producing quality graphics for social media and website with Adobe Creative Suite.
Updating the US WordPress website, adding new products/content as required.
Planning and producing engaging written content for use in print and digital media.
Writing case studies and arranging case study photography of completed projects.
Adding local updates to our social media presence, where applicable.
Organizing the execution of email campaigns.
Supporting the sales team with creation of bespoke presentations for sales appointments, bidding opportunities or CEU presentations.
Taking ownership of relevant third-party relationships, such as vendors and external collaborations to streamline communication and execution in the US market.
Ownership of the CET Platform: Taking full accountability for managing and optimizing our CET / Configura platform, ensuring timely updates and user details are monitored.
Researching advertising opportunities (publications, events).
Sourcing and stock control of marketing material (printed literature, branded promotional items).
Responsible for overseeing and managing all aspects of showroom in MI and LA, including inventory to ensure stock accuracy, availability, and presentation.
Managing US product information/updates/templates on internal software such as GoldVision/HubSpot/Microsoft Dynamics.
Supporting the sales team with ad hoc requests.
Any other ad hoc duties as required by the business.