Marketing Manager | Field & Stream Lodge Co. | Bozeman, MT

PM Hotel Group•Bozeman, MT

15h•$60,000 - $75,000

About The Position

The Marketing Manager will play a key role in supporting and executing the marketing strategy for Field & Stream Lodge Co, including the hotel’s restaurant, Dry Fly Saloon and bar, Honey Hole. Guided by Corporate Marketing Leadership and the Director of Sales + Marketing, this individual will partner closely with the property team, F&B leadership, brand team, PR agency, and digital and social agencies, serving as the central liaison between all external and internal marketing partners to bring brand and outlet-specific initiatives to life. This position requires strong knowledge of hospitality marketing principles, with a focus on maintaining brand consistency while driving ideation, coordination, execution, and performance reporting across both the hotel and F&B experiences. This role includes leading on‑property content capture, managing the annual marketing calendar, coordinating influencer/media visits, and supporting hotel and F&B programming with on‑site marketing execution. This position reports directly to the Director of Sales + Marketing, with a dotted‑line reporting relationship to the Corporate Vice President of Portfolio Marketing. The salary range for this position is $60,000 - $75,000

Requirements

Have a minimum of 2 year's experience in marketing positions in the hospitality industry.
Experience working with independent hotels.
Demonstrate a track record of production in group sales
Have a track record of achieving and maintaining superior sales and revenue results at your hotel(s) and can articulate the underlying strategies that led to your achievements.
Demonstrate through experience with professional selling skills; opening, probing, support, closing.
Ability to use the tools of our trade: Computer, Hospitality CRM (Salesforce), databases, property management systems, and industry business intelligence tools (Agency360).
Not afraid to get your hands dirty for the good of the team, and above all, you'll deliver results.

Responsibilities

Support the development and execute on‑property components of comprehensive marketing strategies for the hotel, restaurant and bar to differentiate the property, increase visibility, and grow market share. Provide local insights and on-property execution to ensure strategies align with guest needs and business goals.
Create and own an annual calendar for hotel and F&B outlets ensuring campaigns and property activations are approved and executed on time. Maintain and update the calendar in partnership with brand, PR, and social media agencies, ensuring aligned and timely workflows across all partners.
Ensure all on-property communications and activations reflect the established brand standards.
Maintain brand consistency across signage, collateral, photography, and guest-facing materials for hotel and F&B outlets.
Partner with the social media agency by providing on‑property content, approvals, and coordination to support their content strategy.
Capture and curate photography/videography for social channels and marketing needs (including all hotel and F&B outlets, events, and programming).
Coordinate influencer and media visits in alignment with PR and brand team, including scheduling, hosting, and ensuring content requirements are met.
Submit all website, menu, and digital updates to the brand agency, ensuring accuracy of copy, photography, and promotions for hotel and outlets.
Maintain property listings on third-party websites by routing updates through the appropriate digital/brand channels.
Run all email marketing efforts for the hotel and F&B outlets, including gathering content, writing copy, building campaigns, routing for approvals, and deploying sends.
Provide feedback on email results and property-level engagement to agency and corporate teams.
Partner with the DOSM and brand team to produce property-specific collateral, signage, and tactical promotions and manage on‑property collateral needs (creation, ordering, updates, and maintenance).
Own advertising agreements and route creative requests through the brand agency.
Ensure timely and high-quality delivery of materials that support sales and property objectives.
Support the conceptualization and on-site execution of experiential activations and brand events by managing marketing components (content capture, promotional support, signage, and communications).
Provide property-level reporting and analysis to internal leaders and agency partners on campaign performance, guest engagement, and ROI.
Share actionable insights based on on‑property observations.
Assist in developing and maintaining partnerships with local businesses, and tourism boards.
Coordinate on‑property logistics and marketing needs for influencer, media, and partner visits in alignment with PR and brand teams.
Execute additional marketing initiatives and projects assigned by the Corporate Director of Marketing and Director of Sales + Marketing.