Marketing Manager Direct to Consumer
About The Position
We are seeking a results-driven Marketing Manager to lead and execute high-impact marketing strategies in a B2C, multi-channel environment . This role plays a critical part in building brand awareness, driving customer traffic to both brick-and-mortar locations and online platforms , and supporting overall business growth. The Marketing Manager will oversee digital campaigns, paid media (PPC), social media, radio advertising, content development, and performance analytics , ensuring consistent brand messaging and measurable ROI across all channels. You will be an integral part of the team, but not managing a team. This role requires a strategic thinker who can also execute, analyze, and continuously optimize marketing efforts in a fast-paced, performance-driven direct to consumer environment.
Requirements
- Bachelor’s degree in Marketing, Business, or related field ( required )
- 5+ years of marketing experience , including 3+ years managing campaigns in a direct to consumer environment (required)
- Strong proven experience with PPC, paid social, and multi-channel campaigns
- Proven ability to drive traffic, leads, and measurable results
- Strong analytical, communication, and project management skills
- B2C required
- Adobe Creative Suite, Canva, or CRM experience required
Nice To Haves
- Experience in healthcare or health-related marketing
Responsibilities
- Develop and execute integrated marketing strategies aligned to business growth
- Manage and optimize campaigns across Google Ads, paid social, SEO, and radio
- Drive traffic to both brick-and-mortar locations and online platforms
- Oversee creative development to ensure consistent brand messaging
- Analyze performance metrics and adjust campaigns based on data
- Partner cross-functionally to ensure aligned messaging and execution
Benefits
- Full benefit package and competitive compensation
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1-10 employees
