About the position
We're looking for a hands-on Marketing Manager to help build the foundation for a high-performing demand generation engine. This is a tactical, execution-focused role for someone who's excited to experiment across channels, figure out what works, and help us scale. You'll run digital ad campaigns (especially Google Ads), coordinate content creation and distribution, and execute targeted events and campaigns - all with the goal of generating qualified inbound leads. You'll report directly to the VP of Strategy and work closely with sales, with occasional collaboration with product and customer success. This is a builder role. You'll help us test different marketing motions, generate early results, and shape where we invest next. As we find traction, we'll bring in contractors, agencies, or additional hires to scale what's working, and your input will guide that evolution.
Responsibilities
- Launch and optimize digital ad campaigns (e.g., Google Ads, LinkedIn)
- Coordinate content programs (emails, blog posts, landing pages, case studies, etc.)
- Support event and field marketing experiments (tradeshows, webinars, etc.)
- Use generative AI tools (e.g., ChatGPT) to accelerate writing, research, and content workflows
- Own marketing spend across channels, starting small and scaling as ROI becomes clear
- Track and report on performance across campaigns, especially cost per lead and pipeline contribution
- Collaborate closely with sales to align on ICP, messaging, and lead follow-up
- Work with occasional contractors (e.g., for design or web projects) as needed
Requirements
- 4-6 years of B2B marketing experience with a focus on digital demand generation
- Proven ability to set up, tune, and scale paid acquisition campaigns
- Experience generating leads through at least one of: content marketing, tradeshows, or media strategy
- Strong writing and communication skills - able to turn technical concepts into clear messaging
- Comfort using generative AI to complement content creation and campaign work
- Experience in a fast-moving startup or high-growth environment, ideally venture-backed
Nice-to-haves
- Experience with HubSpot or similar CRM/marketing automation platforms
- Familiarity with marketing analytics, attribution, and funnel reporting
- Exposure to industrial verticals
Benefits
- Comprehensive benefits including Health, Dental, Vision, and a 401k matching program
- Flexible working schedule
- Lunch is provided every day, and dinner for those evenings that run long
- Snack shelf stocked with a wide variety of items
- Encouragement of learning and sharing among teammates
