About the position
The Marketing Manager is responsible for managing and executing Search Engine Marketing (SEM) and Pay Per Click (PPC) initiatives to generate the greatest potential number of leads. Additionally, they will assist in continuously optimizing Driving Academy’s Website with regard to landing pages, Search Engine Optimization (SEO), content creation and conversion optimization.
Responsibilities
- Coordinates Search Engine Marketing (SEM) with search and web advertising services to target key demographics, including Google Ads and Microsoft Ads
- Implements advertising strategies utilizing YouTube, Reddit, TikTok, or other social media channels.
- Creates and optimizes website content for Search Engine Optimization (SEO)
- Optimizes Driving Academy website landing page to increase lead conversion
- Facilitates SEO and SEM initiatives by assisting in website optimization, blog content creation, linkbuilding, and conversion optimization
- Verifies all marketing content adheres to branding guidelines, key demographic preferences, and SEO guidelines.
- Collaborates with content team to create scripts and organic video content
- Other duties as assigned
Requirements
- Excellent written and oral communication skills
- Proficient with Microsoft and Google suite, including Excel and Google Sheets
- Detailed knowledge of principles of SEM, PPC, SEO, and other key marketing practices
- Proficiency with Google Analytics and Digital Marketing tools
- Working knowledge of HTML and CSS
- Possesses high degree of creativity
- Capacity for monitoring and developing multiple concurrent projects
- Possesses organization skills
- Associate’s Degree in marketing, communications, journalism, digital marketing, or related fields required
- At least 4 years of experience in managing PPC or SEM campaigns required
- At least 1 year of experience in SEO, content creation, email marketing, social media management, paid social media, influencer marketing, or other relevant experience required
Nice-to-haves
- Bachelor’s Degree in marketing, communications, journalism, digital marketing, or related fields preferred
- Asana or other project management software experience preferred
- Proficiency in Spanish is preferred
Benefits
- Health Insurance Subsidy
- Paid Holidays
- PTO Program
- 401K
- Tuition Reimbursement
- Professional Training & Development Opportunities
- Sick Leave
