Marketing Manager

About the position

Under general supervision, the Marketing Manager is responsible for driving demand generation, customer acquisition, and revenue growth through multi-channel marketing campaigns. This role focuses on strategy development, campaign execution, product positioning, audience segmentation, and performance tracking. The Marketing Manager aligns marketing tactics with business goals and is often accountable for KPIs like lead generation, conversion rates, and ROI. This role oversees Marketing Assistant(s), ensuring seamless coordination across content distribution, campaign and channel execution.

Responsibilities

• Develops strategic and business plans for department and assists with development of company plans.
• Establishes marketing goals to ensure share of market and profitability of products and/or services.
• Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
• Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Responsible for successful launches of new products into the marketplace based on accepted marketing practices.
• Collaborates with Sales, Product, and Communications teams to assess market needs and determine trade event participation that aligns with strategic goals.
• Leads the planning and execution of event initiatives to support brand visibility, product promotion, and sales growth.
• Generates growth for the company based on accepted Strategic Marketing practices and programs.
• Leads the effort to enter new markets based on up front analysis and testing.
• Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
• Communicates with outside external agencies on ongoing campaigns.
• Works with internal and contract writers and artists for copywriting, design, layout, paste-up, and production of promotional materials.
• Assists in research of pricing strategy for the organization which will result in the greatest share of the market over the long run.
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Evaluates market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Assists with conducting marketing surveys on current and new product concepts.
• Prepares marketing activity reports.
• Maintains compliance with industry regulations and company policies related to marketing communications, privacy, and accessibility.
• Performs other related duties as assigned.

Requirements

• Bachelor’s Degree in Business, Marketing or related field required.
• Five years of Marketing experience required.
• Knowledge of budget control methods, policies, and procedures.
• Intermediate to advanced skills in Hubspot, Word, Excel, PowerPoint, Photoshop, Adobe Express and Project Management software.
• Skilled in decision making by considering the relative costs and benefits of potential actions and choosing the most appropriate one.
• Strong verbal and written communication skills.
• Skilled in the use of standard office equipment and software.
• Ability to recognize, analyze, and solve a variety of problems.
• Ability to learn new software applications as required.
• Ability to work under pressure and meet close deadlines.
• Ability to set priorities and complete assignments on time.
• Ability to develop specific goals and plans to prioritize, organize, and accomplish work.
• Ability to communicate effectively in both oral and written form.
• Ability to travel up to 10% for annual events, trainings, or team meetings.
• Ability to pass a pre-employment background check.

Benefits

• Comprehensive medical, dental, vision, life insurance, disability coverage.
• Leaves of absence.
• 10 paid holidays.
• Generous paid time off.
• Employer matching 401k.
• Company-sponsored pension.