Marketing Manager

About the position

We are seeking a Marketing Manager that thrives in a dynamic, creative environment and can drive strategy while managing complex projects. This role will serve as the key liaison between Marketing, Sales, Production and external partners to ensure seamless execution of high-impact marketing programs. The ideal candidate will have experience in executing end-to-end marketing programs across a variety of channels, project management, working with cross-functional teams and developing creative campaigns.

Responsibilities

• Manage marketing responsibilities for Sinclair's Marketing team as it relates to campaign execution and program development for our podcast network
• Support end-to-end execution of marketing programs, including activations, integrated marketing campaigns, and sales campaigns
• Build and maintain strong relationships with key stakeholders, including internal teams, clients, and external partners
• Oversee timelines, budgets, contracts, invoices and deliverables for marketing programs, ensuring all elements are executed on time and within scope
• Monitor key metrics and analyze data to evaluate the effectiveness of marketing campaigns, prepare reports on the performance of programs, providing insights and recommendations for optimization
• Work with internal creative teams to concept and deliver impactful visual and digital assets for campaigns, events, and promotions.
• Manage marketing campaign calendars and ensure cohesive messaging across owned, earned, and paid channels.
• Partner with content and social teams to amplify campaigns across digital and traditional channels
• Serve as the primary point of contact for post-sale campaign execution, ensuring delivery of client-branded activations, promotional assets, and digital placements.
• Track and report on key campaign performance metrics, ensuring KPIs and client expectations are met
• Collaborate with cross-functional teams (sales, creative, content) to provide strategic recommendations and optimize post-sale efforts.
• Maintain comprehensive internal processes for asset management, creative review, and adherence to brand standards and guidelines
• Support key internal leaders for development, sell-in and implementation of sales campaigns
• Develop and manage marketing calendars and plans that integrate digital, social, experiential, and traditional marketing tactics.
• Partner with the content and editorial teams to ensure campaigns reflect the tone and vision of the podcast network.
• Support marketing efforts across all available platforms, including social media, email marketing, web, paid advertising, and display.
• Execute grassroots and community-based marketing initiatives to grow awareness.
• Lead cross-departmental project status meetings, providing clear updates on progress, risks, and deadlines.
• Document and share key learnings and best practices for future campaigns and activations.
• Support across other marketing projects and duties as assigned by manager

Requirements

• Minimum three to five years of recent experience in marketing, or a related role within a corporate environment
• Experience working in sports preferred
• Bachelor's degree from an accredited college/university in marketing, communications, business, or a related field; master's degree from an accredited college/university is a plus
• Exceptional project management skills with the ability to handle multiple projects simultaneously and meet deadlines
• Ability to work collaboratively and build strong relationships with stakeholders

Benefits

• Participation in a retirement plan
• Life and disability insurance
• Health, dental and vision plans
• Flexible spending accounts
• Sick leave
• Vacation time
• Personal time
• Parental leave
• Employee stock purchase plan