National Jewish Healthposted over 8 years ago
Full-time
Denver, CO
Health and Personal Care Retailers
National Jewish Health Marketing Manager in Denver, Colorado
Responsible for development, implementation and evaluation of broad-reachmarketing communications to the organization's key customers. Responsiblefor implementing programs and leading teams focused on local/regionalmarketing goals, including building patient volume, building business tobusiness presence and supporting the National Jewish Health brand. Workscollaboratively with the Senior Marketing Manager and the Vice PresidentCommunications to assure coordination and delivery on goals for all marketingprograms.Essential Responsibilities1. Determines staff qualifications and competency: recruits, selects,hires, trains, orients, mentors and rewards.2. Manages/supervises and develops an effective staff: providing effectivecommunication, leadership, guidance and resources. Directs in-service andcontinuing education activities for staff. Monitors staff safety complianceand use of Personal Protective Equipment (PPE), as needed.3. Evaluates staff performance regularly and determines merit increases,promotions and disciplinary actions.4. Develops marketing plan for designated key service lines and programs,including ADx Labs.5. Focuses an average of 50 percent of time with ADx Labs. Collaborates withADx leadership to develop marketing plan, then leads and managesimplementation of key marketing tactics agreed to in plan. Works with the ADxLabs sales team to achieve marketing goals. May include tactics that utilizeonline, email and other tools for lead generation campaigns, facilitatingcompany presence at key trade shows, public relations opportunities for labs(off-line and on-line) working with broader marketing and public affairsteams, building sales collateral for business development and sales teamsand materials for client collaborations when needed.6. Facilitates the online presence of the laboratories to drive brandawareness and recognition through tactics such as regular assessment andimprovement of the ADx web pages, test directory and ongoing monitoring ofonline effectiveness, including coordinating social media tactics.7. Serves as marketing lead for other assigned key service line areas,identifying local/regional opportunities, including programs that targetconsumers, physicians and managed care and payor organizations.8. Works with assigned service line areas to develop marketing plans,implement programs and support clinical areas and ancillary programs.Identifies appropriate methods, tools, budgets and vehicles to meetstrategic business goals, including reaching key markets, buildingappropriate referrals, patient visits and generating new business. Functionshands-on for implementation of programs and provides evaluation, includingchanging course as needed.9. Assures that all marketing plans for ADx and other assigned service lineareas align with broader organizational branding and marketing programs.10. Focuses on measurement and progress toward goals. Brings a strategicapproach to leveraging plans for the service line and the organization, andmonitoring results.11. Provides counsel to internal stakeholders to identify, develop andexecute effective marketing plans to meet their objectives. Providesconsulting to Division/Department leaders for program-specific marketing tomaintain brand consistency, achieve program goals and build collaborativeinternal relationships.12. Supervises planning, coordination and execution of special eventsrelated to marketing objectives.13. Manages two-member physician relations team. Guides for strategic planningprocess with team and reporting of results. Mines data to help team set andfocus goals, and monitors and reports results the team. Provides supporton issues and assures team is involved in decisions, planning and issueresolution for the referring physician outreach process.14. Establishes evaluation criteria for monitoring marketing program resultswithin own scope and provides timely reports. Includes setting and meetinggoals, and bringing programs in on budget.15. Performs
Responsible for development, implementation and evaluation of broad-reachmarketing communications to the organization's key customers. Responsiblefor implementing programs and leading teams focused on local/regionalmarketing goals, including building patient volume, building business tobusiness presence and supporting the National Jewish Health brand. Workscollaboratively with the Senior Marketing Manager and the Vice PresidentCommunications to assure coordination and delivery on goals for all marketingprograms.Essential Responsibilities1. Determines staff qualifications and competency: recruits, selects,hires, trains, orients, mentors and rewards.2. Manages/supervises and develops an effective staff: providing effectivecommunication, leadership, guidance and resources. Directs in-service andcontinuing education activities for staff. Monitors staff safety complianceand use of Personal Protective Equipment (PPE), as needed.3. Evaluates staff performance regularly and determines merit increases,promotions and disciplinary actions.4. Develops marketing plan for designated key service lines and programs,including ADx Labs.5. Focuses an average of 50 percent of time with ADx Labs. Collaborates withADx leadership to develop marketing plan, then leads and managesimplementation of key marketing tactics agreed to in plan. Works with the ADxLabs sales team to achieve marketing goals. May include tactics that utilizeonline, email and other tools for lead generation campaigns, facilitatingcompany presence at key trade shows, public relations opportunities for labs(off-line and on-line) working with broader marketing and public affairsteams, building sales collateral for business development and sales teamsand materials for client collaborations when needed.6. Facilitates the online presence of the laboratories to drive brandawareness and recognition through tactics such as regular assessment andimprovement of the ADx web pages, test directory and ongoing monitoring ofonline effectiveness, including coordinating social media tactics.7. Serves as marketing lead for other assigned key service line areas,identifying local/regional opportunities, including programs that targetconsumers, physicians and managed care and payor organizations.8. Works with assigned service line areas to develop marketing plans,implement programs and support clinical areas and ancillary programs.Identifies appropriate methods, tools, budgets and vehicles to meetstrategic business goals, including reaching key markets, buildingappropriate referrals, patient visits and generating new business. Functionshands-on for implementation of programs and provides evaluation, includingchanging course as needed.9. Assures that all marketing plans for ADx and other assigned service lineareas align with broader organizational branding and marketing programs.10. Focuses on measurement and progress toward goals. Brings a strategicapproach to leveraging plans for the service line and the organization, andmonitoring results.11. Provides counsel to internal stakeholders to identify, develop andexecute effective marketing plans to meet their objectives. Providesconsulting to Division/Department leaders for program-specific marketing tomaintain brand consistency, achieve program goals and build collaborativeinternal relationships.12. Supervises planning, coordination and execution of special eventsrelated to marketing objectives.13. Manages two-member physician relations team. Guides for strategic planningprocess with team and reporting of results. Mines data to help team set andfocus goals, and monitors and reports results the team. Provides supporton issues and assures team is involved in decisions, planning and issueresolution for the referring physician outreach process.14. Establishes evaluation criteria for monitoring marketing program resultswithin own scope and provides timely reports. Includes setting and meetinggoals, and bringing programs in on budget.15. Performs
