Marketing Operations and Analytics Manager

AirOps•San Francisco, CA

About The Position

AirOps helps brands get found and stay found in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems to win visibility across traditional and AI search with one durable advantage: quality. Thousands of marketers use AirOps to see how their brand shows up across the new discovery landscape, prioritize the highest-impact opportunities, and create accurate, on-brand content that earns citations from AI platforms and trust from humans. We are building the platform and profession that will equip a million marketers to lead the next chapter of marketing, where creativity and intelligent systems work together and quality becomes the strategy that lasts. AirOps is backed by Greylock, Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, Alt Capital, and more than a dozen top marketing leaders, with hubs in San Francisco, New York, and Montevideo. We're looking for a data-driven marketing operations leader to build the analytics foundation that powers our go-to-market strategy. As our Marketing Operations and Analytics Manager, you'll own the systems, frameworks, and insights that help marketing understand what's working, where to invest, and how to optimize performance across the entire funnel. You'll partner closely with Revenue Operations, GTM Engineering, and Strategic Finance to build sophisticated attribution models, maintain our marketing technology stack, and translate data into strategic narratives that drive decision-making across the organization.

Requirements

5+ years of experience in marketing ops and analytics roles at B2B SaaS companies, with demonstrated experience building attribution frameworks and analytics infrastructure from the ground up or scaling them significantly
Highly analytical with deep fluency in marketing analytics, attribution modeling, and statistical methods; ability to build complex models in SQL, Python, or R and translate findings into executive-ready insights
Highly proficient with marketing and analytics platforms including HubSpot, GA4, Clay, Zapier, HockeyStack, Looker, Segment, and similar tools, with comfort working directly with data warehouses and BI systems
Strong track record partnering with RevOps and GTM Engineering teams and working effectively with technical functions while maintaining focus on marketing analytics and insights
Ownership mentality with experience independently owning complex cross-functional projects, defining success metrics, and driving them to completion with stakeholders across multiple teams
Strong communicator, comfortable translating data into insights that influence decision-making across leadership
Comfortable thriving in fast-paced startup environments, building systems in real time, operating under ambiguity, and defining best practices

Responsibilities

Build and maintain executive-level dashboards and reporting frameworks that surface leading and lagging indicators such as pipeline velocity, conversion rates by segment, CAC payback periods, and full-funnel attribution
Translate data into clear insights and recommendations that improve marketing efficiency and go-to-market strategy
Identify opportunities for operational leverage and efficiency gains across the marketing organization
Design, build, and own a multi-touch attribution framework across the entire customer journey, from first touch through closed-won revenue, enabling accurate channel ROI analysis and budget optimization
Collaborate with Strategic Finance to develop sophisticated analytics models including cohort analysis, LTV modeling, and channel incrementality testing to support marketing investment decisions
Own the marketing technology stack strategy and optimization, working closely with Revenue Operations and GTM Engineering teams to ensure seamless integration, data flow, and system performance across marketing automation, analytics platforms, and lead management tools
Collaborate with RevOps to refine lead lifecycle definitions, scoring models, and routing logic, providing the marketing perspective on funnel optimization and conversion analysis
Partner with GTM Engineering on data infrastructure projects, ensuring marketing events and attribution touchpoints are properly instrumented and flowing into the data warehouse
Build operational excellence within the marketing organization through process documentation, campaign QA frameworks, and continuous improvement initiatives
Serve as the analytics thought partner to the marketing team, translating data into strategic narratives that drive resource allocation, campaign planning, and channel mix optimization