Marketing Operations Associate

Omada Health

3d•Remote

About The Position

We are looking for a Marketing Operations Associate. Omada’s Marketing team is focused on the first part of Omada’s mission – to inspire people everywhere to take the first step toward lasting, healthy change. We understand our audience, know what makes Omada different, connect these two things to tell a great story, then measure and optimize its success. As a Marketing Operations Associate at Omada Health, you’ll work with internal stakeholders to schedule, build, launch, and report on consumer-facing email campaigns in Marketo. You’ll be directly responsible for 25% of our most complex campaigns which will require advanced data analysis and attention to detail. Additionally, you will be responsible for coordinating with the Growth Marketing team to plan, build and execute on Omada’s robust testing strategy. Beyond your weekly campaign work, you’ll own strategic initiatives to evolve our craft and scale our efforts. Working in tandem with the Marketing Operations Manager to plan, build and deploy high impact campaigns, you’ll work cross functionally with Growth Marketing, Member Growth Marketing and Omada Health as a whole to build/execute test strategies, advise on campaign deployment, maintain campaign success and client satisfaction. Successful campaigns are integral to reaching enrollment and revenue targets, preserving enrollment marketing as a strategic differentiator, and most importantly helping more people learn about and sign up for the Omada program. As a Marketing Operations Associate at Omada Health, you’ll work with internal stakeholders to build, QA, troubleshoot and launch email campaigns through Marketo. You’ll also be directly responsible for understanding the complex nature of our data structure to better drive campaign success. Beyond your weekly campaign work, you’ll own strategic initiatives to evolve our craft and scale our efforts. Working in tandem with the Marketing Operations Manager to plan, build and deploy high impact campaigns, this role is extremely important to the Enrollment Marketing team and Omada Health as a whole. Successful campaigns are integral to reaching enrollment and revenue targets, preserving enrollment marketing as a strategic differentiator, and most importantly helping more people learn about and sign up for the Omada program.

Requirements

Have 2-5 years of Marketo experience with your Marketo Certified Expert Certification
Project Management Skills: you are able to work in a fast paced environment and manage your time and projects without dropping deadlines
Previous experience building and executing on complex test designs
Database management expertise: you are comfortable working with data to manage distinct contact lists/segments
Experience with marketing tools- Asana, SFDC, basic data analysis, data manipulation and analysis in spreadsheets.