Marketing Operations Manager

Learning Without Tears • Cabin John, MD

1d

About The Position

At Learning Without Tears, we're more than just a company; we're a passionate, family-owned community on a mission to revolutionize education. We believe that learning should be engaging and joyful, which is why we create innovative, fun products and digital resources that empower educators and inspire children. Every day, our commitment to collaboration and creativity propels us forward. We're dedicated to embracing change, striving for excellence, and simplifying processes to create a lasting impact in the lives of educators and learners alike. Join our dynamic team and be a part of something truly transformative as we shape the future of education together! As the Marketing Operations Manager , you will be a critical member of the marketing team, owning the data and digital processes that power our marketing activities. You will ensure that the underlying marketing technical infrastructure operates in alignment with our overall goals and that our campaigns, lead generation, and customer engagement efforts are guided by timely, actionable data. You will partner with Marketing leadership, Sales Operations, and others across the organization to ensure that Marketing is able to engage the right prospects and customers, and deliver segmented, targeted campaigns. We're looking for a big-picture thinker and a hands-on operator who can help translate marketing strategy into technical execution.

Requirements

• 5 + Years Experience in a Marketing Operations role
• Strong experience in an organization using Salesforce
• Experience as the primary administrator for a marketing automation system (Salesforce Market ing Cloud Account Engagement, Hubspot , Marketo, etc ).
• Salesforce Marketing Cloud Account Engagement (Pardot) Certification strongly preferred.
• Strong communication and collaboration skills
• Deep knowledge of marketing processes, commitment to delivering high quality leads that convert to pipeline.

Nice To Haves

• Experience with the school district sales cycle & marketing to K-12 schools and districts.

Responsibilities

• Enablement : Regularly inform and train the marketing team on processes, workflows, and data reporting. Collaborate with marketing managers on reporting and campaign analysis.
• Campaign Infrastructure : Power the processes and systems that result in consistent campaign execution. Ensure across channels that campaign audiences are segmented and targeted appropriately , partner with campaign marketers to develop segmentation and campaign structure, then p rovide segmented lists , UTMs and other tracking URLs, webinar setup, and other key data and tools to enable campaign success.
• Marketing Analytics and Data Systems : Own the data infrastructure that informs day-to-day marketing decision making, ensuring the team has access to timely , relevant information . Coll aborate with internal data warehouse and IT on data hygiene and data sources.
• Lead Management : Manage lead scoring and flow prior to sales handoff. Monitor and optimize lead scoring and processes, ensuring that high quality leads are prioritized and nurtured , and that marketing is delivering leads that convert to active pipeline. Ensure that all lead sources, including tradeshows and other non-web sources, are uploaded and put into lead flow in a timel y manner . Partner with sales operations to ensure a smooth lead handoff and appropriate follow up procedures.
• Marketing Automation : Identify , Build, and Optimize lead workflows . Monitor lead collection and nurturing to identify opportunities for growth in MQL s and optimizing MQL – closed won process
• Marketing Technology Management : Serve as the Technical Administrator for Salesforce Marketing Cloud Engagement (Pardot ) . Ensure email campaigns are appropriately structured and segmented. Maintain clean contact data and data infrastructure. Partner with the Salesforce Administrator and Sales Operations to ensure data alignment between sales and marketing.

Benefits

• Growth and Development: We invest in your success with ongoing learning and career opportunities.
• Work-Life Balance: Enjoy flexible work options, generous PTO, and wellness support.
• Inclusive Culture: We foster a diverse, collaborative, and supportive workplace.
• Competitive Benefits: Receive competitive pay, comprehensive benefits, and employee recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed