Marketing Operations Manager

Limble

7d•$120,000 - $150,000•Remote

About The Position

We're seeking a process-driven, analytically minded Marketing Operations Manager to be the operational backbone of our marketing engine. As a member of the Revenue Operations team, this hands-on role builds scalable processes, drives performance insights, and leverages automation and AI to ensure tightly configured systems, actionable data, and measurable impact. Partnering with demand generation, channel marketing, and sales, you'll directly accelerate pipeline and revenue outcomes.

Requirements

5+ years of experience in Marketing Operations, RevOps, or a related role within B2B SaaS or demand-focused environments SaaS company.
Admin-level expertise with HubSpot Marketing Hub; you've built and managed end-to-end campaign infrastructure.
Collaborative & Cross-Functional: Partner with diverse teams to align on objectives, improve processes, and facilitate the adoption of new systems to optimize revenue and business performance.
Solid understanding of UTMs, attribution models, and key marketing funnel metrics.
Proven experience operationalizing and analyzing multi-channel campaigns.
Strong attention to detail with a process-first mindset and a commitment to thorough documentation.
Curious, collaborative, and highly motivated to drive measurable impact across the entire revenue funnel.
Familiarity with orchestration platforms like LeanData or Qualified for lead flow management and marketing-to-sales handoff.

Nice To Haves

Experience with SQL is a plus.

Responsibilities

Administering and optimizing our marketing technology stack: You'll ensure HubSpot Marketing Hub is fully leveraged, from workflows and forms to lead scoring and lifecycle stages, and that data flows effortlessly with Salesforce.
Driving automation and efficiency with AI: You'll implement and document marketing automation best practices, actively leveraging AI to optimize systems for seamless campaign execution, lead nurturing, and lifecycle management, ensuring scalability and efficiency.
Ensuring data integrity and performance visibility: You'll establish a clean data foundation through standardized UTM usage, source tracking, and tagging to enable robust attribution and drive strategic insights.
Evaluating and integrating emerging marketing technologies: You'll research and assess new marketing technologies and AI capabilities, using insights from intent and review sources (like G2, ZoomInfo, Clay) to enhance personalization, predictive analytics, and campaign optimization.
Providing end-to-end campaign operational support: You'll manage the execution of multi-channel campaigns across inbound, outbound, and intent-based initiatives, including email, paid media, and events.
Optimizing audience and lead flow: You'll collaborate with demand generation and channel marketing to refine segmentation, scale campaign setup, and manage lead routing logic, leveraging AI and orchestration platforms (e.g., LeanData, Qualified) for seamless sales handoff and clear funnel visibility.
Delivering strategic insights and optimizing performance: You'll partner cross-functionally to define key marketing metrics, develop comprehensive reporting and dashboards, and conduct strategic performance analysis to identify trends, and deliver actionable recommendations that enhance ROI and accelerate pipeline growth.