Marketing Operations Specialist

About the position

At Starburst Data, the Marketing Operations Specialist plays a key role in helping the Marketing team with demand generation to engage and acquire prospects at scale. This role focuses on connecting tools, automating processes, and monitoring inbound leads, ensuring they are assigned to the right account and sales rep. The Specialist will work with the Marketing and RevOps team to operationalize campaigns, manage integrations, and optimize the tech stack. The right candidate will be responsible for building workflows, solving problems, and scaling the go-to-market engine.

Responsibilities

• Manage incoming requests from Marketing to create reports, audience lists, emails, campaigns, virtual events, web pages/offers, etc.
• Assist in execution all things demand generation, including syncing leads into our database from digital campaigns, events, webinars, and 3rd party activities.
• Ensure data in our systems is clean, accurate, complete, organized, and easily reportable, including contact enrichment and merging duplicate accounts and contacts.
• Manage inbound leads ensuring accounts are correctly assigned.
• Manage all emails, campaigns, and nurtures, including a flighting calendar.
• Leverage AI tools to assist in optimizing day-to-day tasks and workflows.
• Lead ongoing training and enablement for marketing on process and tech stack.
• Own lead management, routing, and partner with the SDR team to ensure proper lead follow up.

Requirements

• Previous Marketing Operations experience for a B2B software company.
• Strong team player with a positive attitude and a focus on learning with a continuous improvement mindset.
• Good organization and time management skills and be detail-oriented.
• Ability to maintain personable working relationships with all internal and external customers.
• Strong work ethic and sense of ownership, plus the ability to work with minimal direction.
• Highly motivated and flexible to work effectively in a fast-paced environment.
• Experience working with a range of GTM, Web, and Marketing tools, such as Salesforce, Hubspot, ZoomInfo, 6Sense, Qualified, Asana, Wordpress, Google Analytics, Google Tag Manager.

Benefits

• Competitive pay
• Attractive stock grants
• Flexible paid time off
• Equity packages (ISOs)
• Comprehensive benefits offering