Marketing Operations Specialist

AllenComm • Salt Lake City, UT

1d • Hybrid

About The Position

The Marketing Operations Specialist keeps AllenComm’s marketing technology running smoothly and accurately. You’ll work hands-on in Salesforce, Pardot / Account Engagement (MCAE), and our WordPress website on a regular basis, while supporting analytics and coordinating with our outside agency partners. You’ll collaborate with a Marketing Manager who handles brand, content, and creative, with leadership driving strategy and growth. Because we’re a small team, this role sits at the intersection of marketing and sales operations — you’ll need to be comfortable on both sides of Salesforce to close the loop between the leads we generate and the revenue we report on. This is a focused role that suits someone who likes owning the technical side of marketing without the overhead of a large team or high-volume operation.

Requirements

• 2–5 years in marketing operations or marketing technology in a B2B environment.
• Hands-on experience with Salesforce and Pardot / Account Engagement (MCAE). You’ve built nurture programs, managed campaigns at the platform level, and know your way around Salesforce on both the marketing and sales sides: lead routing, campaign tracking, handoff workflows, and reporting.
• Experience configuring the Pardot (Account Engagement) – Salesforce connector specifically.
• Comfortable working in WordPress: page updates, form management, basic troubleshooting. Routine edits shouldn’t require a developer.
• Enough familiarity with SEO, paid search, and analytics to work productively with an outside agency, interpret results, and ask the right questions.
• Solid analytical skills. You can pull data, interpret it, and communicate findings clearly to people who aren’t in the weeds.

Nice To Haves

• Experience with Asana or similar project management tools.
• Familiarity with AI features in marketing platforms or standalone AI tools for content, automation, or data analysis.
• Background in professional services, technology, or learning and training industries.

Responsibilities

• Administer the marketing automation platform (Pardot / Account Engagement), including building and maintaining nurture programs, email campaigns, lead scoring, segmentation, and deliverability.
• Manage lead handoff between marketing and sales in Salesforce, including MQL to SAL transitions, follow-up monitoring, and attribution reporting that tracks marketing’s contribution through the full sales cycle.
• Handle campaign tracking, lead routing, field mapping, and reporting on both the marketing and sales sides of Salesforce — giving leadership clear visibility into what’s working and where leads are going.
• Maintain the company’s WordPress website for routine edits: page updates, landing pages, and forms. Routine changes shouldn’t require a developer. Coordinate with our web agency on larger updates.
• Own website analytics (GA4) and provide reporting that connects marketing activity to pipeline — campaign performance, cost per lead, and channel results.
• Serve as the day-to-day point of contact for our SEO and paid search agency, reviewing performance, tracking spend, and keeping efforts aligned with marketing goals.
• Manage a small set of martech tools and subscriptions: renewals, access, and basic troubleshooting of data flow between platforms.
• Use AI capabilities already embedded in the platform stack and help evaluate new tools that can improve efficiency or insight across the marketing operation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed