About the position
Sony Honda Mobility of America Inc. is a proud subsidiary of Sony Honda Mobility Inc., a 50/50 joint venture between Sony and Honda, headquartered in Tokyo, Japan. Our American headquarters in Culver City, California, established in March 2023, is at the forefront of bringing the innovative electric vehicle, AFEELA, to the US market. AFEELA embodies the essence of 'FEEL,' creating an interactive relationship where people and mobility connect through advanced sensing and network technologies. At Sony Honda Mobility of America, we are dedicated to moving people through innovative solutions inspired by diversity. Join us in shaping the future of mobility with creativity, technology, and a commitment to excellence. Apply now to make a difference! Sony Honda Mobility of America (SHMA) is seeking a Marketing Partnerships Specialist who thrives at the intersection of in-person customer experiences and digital marketing execution. This multifaceted role is designed for a driven, marketing-savvy professional who brings experience in brand partnerships, marketing operations, and event management to help shape the AFEELA ownership journey. You’ll collaborate with the Marketing Partnerships team to support and execute critical deliverables across events, CRM, email, earned media, paid marketing, social media, and the web. A significant portion of your time will involve national and international travel to support marketing activations—ensuring AFEELA vehicles are properly installed, operated, and presented. The ideal candidate is hands-on, technically curious about how our prototype and production vehicles function, and comfortable finding real-time solutions during marketing activations. This role is perfect for someone with prior experience in automotive events or brand partnerships—especially those who understand the importance of a 360° marketing plan and want to contribute to a premium, customer-centric brand experience.
Responsibilities
- Execute and track marketing partnership deliverables across media, events, CRM/email, paid marketing, and digital platforms.
- Serve as a bridge between customer-facing insights and internal marketing initiatives to ensure strategic alignment.
- Coordinate timelines, assets, and communications between SHMA and external partners or agencies.
- Support project management of partnership events and activations in collaboration with agency partners.
- Monitor campaign performance and milestone tracking across assigned programs.
- Assist with the logistics, maintenance, and demonstration support for the marketing vehicle fleet.
- Work cross-functionally with marketing, digital, and retail teams to propose technology-driven solutions that enhance customer acquisition and conversion.
- Ensure vehicle installs/deinstalls are executed flawlessly at events and troubleshoot any technical issues that arise.
Requirements
- 4+ years of marketing experience, preferably in brand partnerships, automotive events, or cross-functional campaign execution.
- Proven ability to manage timelines, project trackers, and cross-functional communication.
- Experience with CRM/email marketing, social media, digital campaign management, or similar platforms.
- Exceptional communication and problem-solving skills; able to convert field insights into actionable corporate strategy.
- Proficiency with Microsoft Office, Google Workspace, and project management tools (e.g., Asana, Salesforce, Airtable).
- Must be based in Los Angeles, with the ability to travel frequently.
- Comfort working directly with vehicles, including installation support, equipment setup, and basic troubleshooting.
Nice-to-haves
- Background supporting media, influencer, or brand partnership activations.
- Experience in performance marketing, digital content strategy, or cross-channel marketing.
- Familiarity with EVs, connected platforms, or mobility/lifestyle storytelling.
- Technical experience related to automotive, AV networking, or display systems.
Benefits
- Comprehensive medical, dental, and vision benefits
- Flexible Working Policy
- Paid parental leave
- 401k Program
- “Take What You Need” time off policy, with a minimum of 15 days off per year, and holiday breaks
- Yearly bonuses (subject to eligibility)
- Company phone (subject to eligibility)
- Company swag
- A brand new laptop and monitor
- Special discounts on Sony products
- Learning and Development quarterly stipend
- More to come!
