Marketing Program Specialist III

About the position

The Campaign Strategist III reports to the Campaign Strategy Manager in the Residential Heating and Cooling division. In this role, you are the Brand champion for the Sourced Product portfolio, a strategic priority for the business. You successfully execute on numerous marketing initiatives including go-to-market strategies, messaging and marketing, managing marketing co-op funds, lead full marketing plans including developing sales materials. You are a key liaison between the business units, channel owners and creative and agency resources. You partner closely with our product teams, sales teams and our dealers to develop sales enablement strategies and tools to help drive growth (both B2B and B2C).

Responsibilities

• Lead the development and execution of communication programs and marketing materials that effectively promote the organization and its products.
• Serve as the key marketing liaison for the Product team-especially for Sourced Products and aftermarket parts and supplies-ensuring alignment on messaging and go-to-market strategies.
• Drive brand consistency by maintaining and updating a centralized messaging repository across all business units.
• Collaborate with Product teams, agency partners, and marketing leadership to finalize core messaging for the Lennox Residential product line.
• Represent brand marketing in key product meetings (e.g., new product introductions, kickoffs, and hindsights), contributing to launch strategies and post-launch evaluations.
• Manage the creation and placement of advertising across various media, including internal and external websites.
• Partner with the content strategist to develop compelling product content such as blogs, social media posts, sales tools, and other storytelling formats.
• Coordinate with external agencies-including PR and creative partners-on advertising and promotional materials.
• Develop promotional assets for use at points of sale, exhibitions, and conferences.
• Oversee project timelines, budgets, and campaign execution while keeping stakeholders informed and focused on results.
• Write creative briefs that translate strategy into impactful creative content, collaborating closely with in-house and agency teams.

Requirements

• 5-7 years of brand marketing experience, preferably in a B2B or agency setting with B2B clients.
• Bachelor's degree in marketing, communications, sales, or a related field-or equivalent combination of education and experience.
• Proven ability to manage complex projects and cross-functional initiatives with a results-driven mindset.
• Strong leadership presence with the ability to influence and engage stakeholders across the enterprise and with external partners.
• Excellent written and verbal communication skills.
• Collaborative team player with strong critical thinking, problem-solving skills, and a flexible, resilient attitude.
• Passionate about marketing and sales, with a keen eye for brand consistency, design, copy, and video.
• Curious and inquisitive-eager to dig in, ask questions, and uncover insights that drive impactful marketing and sales collateral.

Nice-to-haves

• Experience with Smartsheet, Salesforce, and Google Analytics.

Benefits

• tuition reimbursement
• medical, dental, and vision insurance
• prescription drug coverage
• 401(k) retirement plan
• short-term disability insurance
• 8 weeks paid birthing leave
• 2 weeks paid bonding leave
• life and long-term disability insurance
• up to 12 days paid time off
• 2 paid well-being days
• 1 paid volunteer day
• 10 paid holidays
• 3 floating holidays per year