Marketing Programs Manager

Skydio•San Mateo, CA

About The Position

We are seeking a Marketing Programs Manager, SLED, to support planning, own execution, and track performance of Skydio’s SLED-focused marketing programs. This role is responsible for turning strategy into execution by managing integrated campaigns across digital, sponsorships, webinars, email, and events, with a clear connection to pipeline and revenue outcomes. You will work from defined growth priorities and campaign goals, then ensure programs are executed on time, on brand, and with measurable impact through strong cross-functional collaboration and communication. This role is not just about task completion. It requires an understanding of integrated strategy and how campaigns influence awareness, engagement, and sales progression in a complex, relationship-driven SLED market. This role exists to ensure campaigns are well-orchestrated, performance-informed, and aligned to revenue objectives.

Requirements

2-4 years of experience in campaign, field, or integrated marketing roles.
Experience managing multi-channel campaigns involving paid media, sponsorships, webinars, email, and events.
Clear understanding of AI tools and AI-driven productivity workflows
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Comfortable working with performance data and connecting campaign activity to pipeline outcomes.
Familiarity with marketing automation and CRM tools (we use Marketo and Salesforce).
Clear communicator who can work cross-functionally with marketing leadership, growth, operations, events, and sales.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
Willingness to travel for key SLED events (approximately 25%).

Nice To Haves

Experience marketing to SLED, Public Safety, or government audiences is a plus but not required.

Responsibilities

Own program execution for SLED initiatives, translating campaign strategy into timelines, deliverables, and launch plans.
Manage sponsorship-based campaigns end-to-end, including ads, e-blasts, webinars, and association deliverables, ensuring alignment with campaign goals.
Plan and execute Skydio-led and partner webinars.
Work with contract resources to plan and execute paid media campaigns aligned to the content marketing strategy
Work with marketing operations to execute email campaigns tied to specific SLED initiatives, ensuring accurate segmentation, aligned messaging, and timely deployment.
Support SLED events and trade shows as part of broader campaign plans, managing deliverables, lead capture, and follow-up coordination.
Maintain campaign calendars and execution plans to ensure cross-functional alignment and on-time delivery.
Partner with Sales and BDR teams to ensure campaign-generated leads are properly contextualized and followed up.
Track and report on campaign performance, including engagement metrics, lead volume, and pipeline influence.