About the position
The Marketing Project Manager plays a critical cross-functional role in supporting current students and executing integrated marketing and communications projects that drive student recruitment, engagement, and enrollment outcomes at Auburn University at Montgomery (AUM). This position manages timelines, coordinates deliverables, and ensures alignment across digital campaigns, content strategy, and CRM-integrated outreach initiatives. Working closely with Enrollment Management, Creative Services, and Academic Affairs, the Marketing Project Manager acts as a connective force between strategy and execution-ensuring enrollment communications are timely, targeted, and measurable. By translating strategy into action, the Marketing Project Manager helps ensure AUM connects with prospective students in ways that are timely, authentic, and effective- supporting both short-term recruitment goals and long-term institutional growth.
Responsibilities
- Lead the planning, coordination, and execution of enrollment marketing projects, campaigns, and communications across the student recruitment funnel.
- Manage timelines, workflows, and task assignments for multi-channel campaigns (email, social, web, video, print).
- Serve as marketing project lead for seasonal campaigns such as AUM Bound, yield communications, and accepted student outreach.
- Work closely with the Director of Communications and Content Strategy, CRM team, and Enrollment Services to develop content calendars and engagement journeys.
- Act as liaison between creative, digital, and enrollment teams to align messaging and campaign deliverables.
- Facilitate status meetings, stakeholder updates, and post-campaign reviews.
- Partner with CRM/marketing automation teams to ensure communications are personalized, data-informed, and optimized for conversion.
- Collaborate with the Web Experience Manager and Digital Strategist to ensure web and landing pages support campaign goals and enrollment UX best practices.
- Develop dashboards and reports that track campaign milestones, engagement metrics, and project ROI.
- Monitor key KPIs across channels (email open rates, click-throughs, conversions, form fills) to optimize future communications.
- Implement project retrospectives to capture lessons learned and drive continuous improvement.
- Support planning and promotion of key enrollment-related events (Admitted Student Day, Preview Days, campus visits).
- Partner with Student Affairs and Admissions to support communications that enhance prospective student experiences from inquiry to enrollment.
Requirements
- Bachelor's degree in marketing, communications, project management, or related field.
- 3-5 years of experience managing marketing/communications projects or campaigns.
- Proven ability to lead complex, deadline-driven projects with multiple stakeholders.
- Experience working with marketing automation, CRM tools (e.g., Element451, Slate, Salesforce), or content calendars.
- Strong communication, organizational, and problem-solving skills.
Nice-to-haves
- Higher education or enrollment marketing experience.
- Familiarity with platforms such as Trello, Asana, Monday.com, or similar project management tools.
- Knowledge of SEO, UX, email marketing best practices, and student journey mapping.
