About the position
Group 1 Automotive, a leader in automotive retail, is looking to add a Marketing Reporting Analyst to our team. Group 1 is a Fortune 250 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend. The marketing reporting analyst is responsible for defining and managing marketing dashboards and custom reports. This role will require the ability to meet with business users and translate business requirements to technical specifications. The marketing reporting analyst will also be responsible for performing ad hoc data analysis projects and for ensuring our marketing programs are compliant with government regulations. This role requires significant collaboration with business users and technical people.
Responsibilities
- Design marketing dashboards to evaluate key marketing programs and opportunities
- Define dashboard requirements based on feedback with key stakeholders
- Define dashboard metrics and align metrics with dashboard objectives
- Build proof-of-concept reports
- Create queries to enable customer reports
- Define and manage ad hoc analysis projects
- Write SQL queries to perform ad hoc analysis
- Summarize results of analysis projects and key findings
- Present analysis findings and recommendations to internal stakeholders
- Define processes to capture and store customer preferences
- Identify and implement technologies to support compliance management
- Set-up new data feeds to ensure compliance across marketing programs
- Manage customer compliance requests relating to CCPA
- Develop and manage the roadmap for marketing dashboards and reports
- Define project plans to build reports and manage project success
- Collaborate with engineering to build reports
- Monitor data quality to ensure accuracy of reports
Requirements
- Preferred bachelor's degree in management information systems, analytics, or related field
- 2-3 years of experience building reports and supporting queries
- Proficient in SQL and building complex queries
- Experience with relational databases
- Experience with visualization applications (Qlik, PowerBI, Tableau)
- Understanding of marketing performance metrics
- Experience working with large data files
- Experience building and presenting analysis findings
- Strong communications skills
- Problem-solver
- Accepts responsibility for quality of work and continuous improvement
- Ability to interact with both technical and non-technical personnel
- Willingness to learn and test new tools and approaches to accelerate data analysis
Benefits
- Opportunity to grow into a bigger position
- Health, Dental, Vision, Life, and Disability insurance
- 401(k) plan with company match
- Paid Time-Off
- Employee Stock Purchase Plan
- Employee Vehicle Purchase Program
- Professional work environment, with job training and advancement opportunities
