Marketing Research & Insights Lead

About the position

Lutron is seeking a forward-thinking and customer-centric Manager to lead our market intelligence and customer strategy efforts, based out of New York City, NY or Conshohocken, PA. In this pivotal role, you will be instrumental in shaping how we understand and engage with our commercial audiences — including architects, contractors, engineers, developers, key corporate end-users, and integrators—by delivering actionable insights that fuel innovation, sharpen differentiation, and accelerate growth.

Responsibilities

• Lead voice of customer research to uncover needs, behaviors, and pain points across key commercial personas.
• Analyze customer behavior, product usage, and market dynamics to uncover insights that inform product development, channel strategy, and marketing campaigns.
• Monitor competitors, pricing models, and emerging technologies across lighting, shading and smart control systems.
• Deliver actionable recommendations to influence business, product, and marketing strategies.
• Track emerging trends in smart building technologies, energy efficiency, daylighting, and automation to anticipate shifts in customer demand and regulatory landscape.
• Develop detailed customer personas and audience segments based on project type and building application.
• Enable targeted campaign strategies and tailored messaging.
• Map the full customer journey from specification to installation and post-sale engagement.
• Identify friction points and partner with internal teams to improve customer experience and retention.
• Conduct in-depth competitive benchmarking across lighting, shading, and control systems to identify market gaps, pricing strategies, and innovation opportunities.
• Lead A/B and multivariate testing initiatives to validate messaging, product positioning, and campaign effectiveness across digital and traditional channels.

Requirements

• Bachelor's degree in Marketing, Business, Engineering, or a related field (MBA preferred).
• 10+ years of experience in B2B and B2C marketing, preferably in architecture, engineering, or design industries.
• Demonstrated track record in customer research, insights, and strategic marketing.
• Established analytical and storytelling skills with experience in tools like Power BI, Tableau, or similar.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Deep understanding of the construction project lifecycle and specification process.
• Experience collaborating with product, sales, and engineering teams in a matrixed environment.

Benefits

• 401k match
• health insurance
• dental insurance
• life insurance
• paid vacation (amount based on tenure with the company)
• flexible spending accounts
• tuition reimbursement programs