Marketing & Search Optimization Intern

ADT • Boca Raton, FL

1d • Hybrid

About The Position

Working as a Marketing & Search Optimization Intern doing Recruitment Marketing, Answer Engine Optimization (AEO), you’ll support ADT’s emerging strategy to improve how our employer brand appears in AI-powered search and answer engines such as ChatGPT, Perplexity, Co-Pilot, and Google AI Overviews. You will help create clear, answer-ready content, optimize owned-career pages, and support channel cleanup efforts to ensure candidates receive accurate, consistent information when researching ADT.

Requirements

• 1+ years of experience in marketing, communications, digital content creation, or a related field (internship, campus role, freelance, or project-based work qualifies).
• 1+ years of experience writing or editing content for web, social, academic, or professional settings.
• 1+ years of experience conducting research, analyzing information, or synthesizing insights for class projects, student media, or internships.
• Strong writing skills with the ability to create clear, concise content.
• Curiosity about AI tools, digital search, SEO, or emerging tech.

Nice To Haves

• Currently pursuing a degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.
• Experience with content creation, SEO, UX writing, or digital marketing coursework.
• Familiarity with generative AI tools like ChatGPT, Perplexity, Gemini, or Copilot.

Responsibilities

• Assist with research on how ADT appears in AI-powered answer engines and summarize key findings.
• Support development of answer-ready content such as FAQs, role explainers, benefits summaries, and culture snapshots.
• Help review and refresh evergreen employer brand content for accuracy and consistency.
• Participate in channel and profile cleanup across ADT’s career site, job boards, and other employer brand pages.
• Test newly developed content inside answer engines to evaluate visibility and accuracy.
• Assist in documenting insights, maintaining content libraries, and supporting cross-team coordination, while tracking performance.

Benefits

• Culture of professional development & training, including access to LinkedIn Learning, collaborative team support, and exposure to meaningful, real-world projects
• Front-line experience and opportunities to learn directly from leaders through our Executive Leadership Team (ELT) Speaker Series
• Commitment to equity and inclusion through ongoing initiatives, employee resource groups, and employee recognition programs
• Volunteer opportunities to give back and make a difference in the communities we serve

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed