Marketing Services Manager, Warner Music Latina

About the position

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

Responsibilities

• Proactively develop and execute brand narratives and creative campaigns for Warner Latina Non-RPS artists.
• Independently identify and create culturally relevant activations with a focus on generating localized opportunities across key opt cities in the US for Non-RPS and RPS artists as needed.
• Develop and implement comprehensive strategies and organic campaigns to build fandom for artists in the US.
• Conceptualize and champion innovative marketing ideas for our artists that help build audiences and awareness through creative content.
• Maintain a pulse on USA's latest trends and culturally relevant elements to provide insights and recommendations.
• Manage the entire creative process from concept to completion, demonstrating strong organizational skills and the ability to prioritize effectively in a fast-paced environment.
• Effectively manage and collaborate with external agencies and freelancers to meet project requirements.
• Collaborate effectively with cross-functional teams, including label managers, A&R, artists, and management to develop and enhance the artist's visual brand identity.
• Provide creative direction for promotional materials, merch, visual content and other artwork.
• Develop and execute social media narratives and influencer campaign strategies.
• Collaborate effectively with graphic designers, photographers, and videographers, providing clear direction and feedback to ensure high-quality deliverables.
• Bring out of the box ideas focusing on trend and preference awareness.

Requirements

• 3+ years' professional experience in the digital marketing and/or creative space, with a focus on content creation.
• Fluent in English & Spanish.
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services.
• Proven ability to thrive and excel in a fast-paced, high-pressure environment, managing multiple projects simultaneously and consistently delivering high-quality results.
• Demonstrated ability to take initiative and work independently, proactively identifying opportunities and driving projects forward with minimal supervision.
• Excellent project management and organizational skills.
• Proven experience in a creative role within the music or entertainment industry.
• Strong portfolio showcasing a range of creative projects and successful campaigns.
• Passion for music and a deep understanding of various music genres.
• Proactive problem-solver with a solutions-oriented mindset and a continuous learning approach.

Nice-to-haves

• A broad understanding and appreciation of music genres as well as awareness of trending other entertainment industry sectors - film, TV, tech, gaming, etc.
• Bachelor's degree in Graphic Design, Visual Arts, Marketing, or related field.

Benefits

• In-office presence critical for talent development, collaboration and building strong relationships.
• Commitment to inclusion and diversity in all aspects of our business.