About the position
The Marketing Coordinator works directly with the Operations Manager to help support Big-D Signature marketing initiatives. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that's creative, innovative, and is willing to roll up their sleeves to implement the latest thinking in marketing and social media. The Marketing & Social Media Coordinator will be key to assisting in maintaining the Big-D Signature & Dovetail brand; elevating our storytelling, enhancing brand awareness and showcasing our portfolio of projects and services. This role requires a foundational understanding of social media, an eye for design and an understanding of a luxury aesthetics in addition to creative content creation, on site content collection, and implementation with analytical marketing approaches.
Responsibilities
- Works closely with the Ops Manager to execute a social media strategy for Big-D Signature & Dovetail.
- Works alongside other key roles within the organization and generates on site content that aligns with the brand's social media strategy and speaks to a luxury consumer.
- Digital Asset Organization: Maintains and updates photo and video library & assets are all labelled in a meaningful, findable manner.
- Maintain and grow our social media presence across platforms with the oversight of the Operations Manager (Instagram, Facebook, LinkedIn, etc.).
- Performance Optimization & Analytics: Implement SEO best practices to enhance online visibility and regularly track marketing metrics to provide detailed performance reports and strategic recommendations.
- Assist in Project Storytelling & Communication - Create compelling content that showcases projects, team expertise, and company achievements across Park City, Jackson, Sun Valley, and Bozeman offices, targeting both internal stakeholders and external audiences.
- Write compelling copy for our digital platforms and internal platforms.
- Assist in Case Study collection for proposals / newsletters.
- Assist in project award submissions.
- Assist in gathering data/content for project feature sheets.
- On-Site Content Capture Conduct regular site visits (monthly or bi-monthly) to capture current project photography and coordinate drone footage for ongoing project documentation and marketing materials.
- Assist in tracking final photography needs and on-site staging of completed projects and work-in-progress updates.
- Assist in updating website content /maintaining our project portfolio.
- Assist in executing events internally, client facing and community.
- Work within the Company's brand guidelines and standards.
Requirements
- 2+ years of experience in marketing, preferably in construction or related industries.
- Proven track record in social media management and content creation.
- Excellent written and verbal communication skills.
- Experience with digital marketing tools and analytics platforms.
- Basic understanding of SEO principles.
- Proficiency with Adobe Creative Suite or similar design tools.
- Photography skills a plus.
- Understanding of the construction industry preferred but not required.
Benefits
- 100% Medical & Dental premiums paid for.
- Health Savings Account (HSA) with Employer Contribution.
- PTO & Paid Holidays.
- 401k with match.
- Life Insurance & Disability paid for.
- Supplemental Benefits available.
