Marketing & Social Media Specialist

Autumn Leaves•Des Moines, IA

2d•$57,000 - $71,000

About The Position

The Marketing & Social Media Specialist supports digital growth and brand awareness across multiple senior living communities (15–20 brands) and the LCS corporate brand Facebook and Instagram management. This role focuses on social media strategy, content execution, video storytelling, and online engagement, helping showcase the lifestyle, people, and experiences that define each community. Experience is Everything. At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.

Requirements

Bachelor’s Degree in Marketing, Communication or Business-related field, or equivalent years of experience required
2 - 4 years of direct social media or marketing management
Experience with video editing tools
Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).
Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills
Excellent verbal and written communication skills
Strong focus on customer service
Analytical skills for use in evaluating metrics and data related to performance of marketing efforts
Experience managing social media crises and protecting brand reputation
Proficiency in Office 365
Excellent project management skills

Responsibilities

Plan and execute social media content calendars across platforms
Create engaging posts aligned with brand voice and community messaging
Capture and edit photo/video content highlighting resident life, team culture, events, and stories
Coordinate with community teams to gather content and approvals
Monitor comments, messages, and engagement trends
Stay current on social media best practices and emerging trends
Support occasional paid social campaigns in partnership with agencies or leadership
Establish simple processes for communities to submit stories, photos, and updates
Attend periodic calls or meetings to encourage participation
Ensure consistent representation across brands
Track performance metrics (engagement, reach, growth)
Provide insights to improve content effectiveness
Help maintain benchmarks and KPIs
Support blog promotion and distribution on social channels
Assist with updating online listings and reputation monitoring as needed
Provide backup support for content creation during peak periods