About the position
The Marketing Specialist for Books and Digital Resources (B&DR) will play a pivotal role in executing strategic marketing initiatives to promote and drive the sales of our books and digital resources. The position's responsibilities will encompass a range of marketing activities, both online and offline, with a focus on creating compelling campaigns to reach target audiences and maximize product visibility. This position will also have project administrator responsibilities such as working alongside marketing managers to help prepare and assign marketing tasks and deadlines for all marketing elements for each approved project. This will include working with the marketing team to help assign the project budget allocation, to coordinate the commissioning of independent contracts, as required for each marketing task, and to code, obtain authorization signatures and submit to accounts payable, all relevant marketing invoices submitted. This position will attend and set up marketing meetings as required and assist the marketing task in supportive tasks as and when required.
Responsibilities
- Provide marketing support to the Books & DR marketing team.
- Serve as liaison between DCC marketing team and media vendors.
- Work with creative teams to develop marketing assets and ensure assets are delivered to media outlets for campaigns.
- Co-lead with the Books Marketing Manager in creating three seasonal marketing catalogs for internal and external retail sales teams.
- Perform other job-related duties as assigned.
Requirements
- Must be a mature Christian with a strong faith commitment, who agrees with the company's Statement of Faith.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 3-4 years of experience in marketing, with a focus on books, digital resources, or related industries.
- Project administration experience a plus.
- Strong understanding of the publishing industry, digital trends, and emerging technologies.
- Experience in Christian publishing highly preferred.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Strong analytical and problem-solving abilities.
- Creativity and ability to think outside the box.
- Project management skills with the ability to manage multiple tasks simultaneously.
Nice-to-haves
- Experience in Christian publishing highly preferred.
Benefits
- Medical Plan: HDHP w/ HSA (All Staff) or Direct Primary Care Option (Colorado Employees Only)
- Dental Plan
- Vision Plan
- 401(k) w/ Company Match ($0.50 on the $1 up to 10% of eligible compensation)
- Basic and Voluntary Life Insurance Options
- Long-Term Disability
- Short-Term Disability
- Voluntary Accident
- Life Assistance Plan
- Adoption Benefit
- Benevolence Fund
- Service Recognition Leave
- Volunteer Days
- Holidays
- Sick Time
- Pet Insurance Discounts
- Tuition Reimbursement
- Maternity Leave
- Paternity Leave
- New Childbirth Assistance
