Marketing Specialist, Communications

Mercer University - Macon, GA

Full-time - Entry Level

Macon, GA

Educational Services

About the position

At Mercer, everyone majors in changing the world. More than a tagline-we strive each day to make a positive impact in the lives of our students and teammates as we champion the value of higher education. We hold ourselves to a high standard in the work that we do, reflected in our shared values of integrity, excellence, teamwork, and continuous improvement. The Office of Enrollment Management is seeking a Marketing Specialist, Communications on the Macon, Georgia, campus. The Marketing Specialist supports marketing and communications goals and strategies for the Office of Enrollment Management, as assigned, and is responsible for project management for a variety of print and digital deliverables; content development across print and digital channels; and management of communication campaigns targeted at specific prospective-student, current-student, or influencer audiences.

Responsibilities

• Creates, implements, and manages multiple communication flows within the CRM, targeted at specific student and influencer audiences.
• Coordinates multiple print, electronic, and website components related to a specific campaign.
• Writes, edits, and proofreads content targeted at a variety of audiences to be used across multiple channels or campaigns.
• Provides basic graphic design support and manages production of in-house print jobs as assigned/needed.
• Collaborates with Marketing and Communications and Enrollment Management team members on creative concepts and strategic plans.
• Supports enrollment-related and special events, operational needs, and other marketing and communications initiatives as assigned.
• Manages projects or parts of larger projects as assigned, facilitating movement through content development, creative execution, proofing/approval, production, and delivery processes.
• Ensures that milestones and deadlines are met, and provides progress reports and updates to stakeholders as requested.

Requirements

• A bachelor's degree in Marketing, Communications, Technical Communication, Public Relations, English, Business Administration, or a related degree/field is required.
• One year of related experience which includes writing content with a marketing voice, participating in marketing/communications plan development or implementation, and managing successful completion of multiple projects simultaneously.
• Candidates must have a valid driver's license.

Nice-to-haves

• Knowledge of and experience using Slate CRM (or similar system) for higher education marketing/communications.
• Previous work experience in higher education communications and marketing.
• Proven record of creating effective marketing and communications content.

Benefits

• Comprehensive health insurance (for self and dependents)
• Generous retirement contributions
• Tuition waivers
• Paid vacation and sick leave
• Technology discounts
• Schedules that allow for work-life balance