Marketing Specialist - Community and Professional Education

About the position

Performs strategic marketing analysis to determine enrollment growth strategies at the university and college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.

Responsibilities

• Works with department leadership to develop, implement and execute strategic marketing plans for assigned areas to achieve business goals
• Organizes and oversees multi-channel marketing campaigns to increase engagement and support departmental project goals
• Analyzes overall marketing plan and performance, reports out on the progress of marketing campaigns to assigned department(s), and edits marketing strategy as needed
• Develops content ideas and works with creative team to produce copy and graphics for digital and print materials for various target audiences that support departmental goals
• Works with digital marketing team to utilize email, web, and social media tools to drive users to the assigned department, enhance the brand and promote assigned department(s) programs and initiatives
• Plans and manages project communications, monitoring project status, proactively managing changes, communicating regularly between assigned department(s) and marketing team
• Oversees assigned marketing budget
• Ensures projects meet brand standards by following KSU Brand Approval guidelines
• Works with print vendors to produce quality printed graphics and oversees the timely installation and removal of signage to further campaign goals
• Directs implementation of best practices through paid media channels

Requirements

• Bachelor's degree from an accredited institution of higher education in Marketing, Business, or related field
• Four (4) years of experience in building complex marketing programs and campaigns within multiple channels

Nice-to-haves

• An advanced degree from an accredited institution of higher education in a related field
• Previous Marketing experience in higher education
• BrightEdge SEO platform experience
• Experience in advanced Google Analytics, and Microsoft Office suite
• Previous experience in project management, social media, event planning, print, and direct mail
• Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information