About the position
We are a global investment bank specializing in M&A and private capital advisory services. Clients worldwide rely on us to help unlock value in their business and turn ambitious goals into reality. We approach every engagement with boundless collaboration, pooling expertise and relationships across industries, service offerings, and geographies. For over 30 years, our clients have trusted us to think strategically, execute precisely, and deliver premium outcomes to help them grow. We are ambitious in our goals and steadfast in the belief that clients deserve our very best. To achieve our highest aspiration, we invest in world-class, team-oriented individuals who are smart, driven, and principled - those who are eager to be part of something bigger than themselves. When you join Harris Williams, you are welcomed into a collegial environment where every individual has the opportunity to make an impact in a powerful and significant way. We invite you to learn more about careers at Harris Williams.
Responsibilities
- Set-up and monitor digital marketing campaigns and channels (email, social, paid)
- Design and implement a steady cadence of A/B marketing tests to continually improve performance
- Analyze campaign performance, highlight key findings and make actionable recommendations for future optimization
- Leverage new marketing automation capabilities to establish best practices in audience segmentation, customer journeys, and frequency management
- Oversee website agency, setting production priorities and ensuring quality
- Partner with IT on ongoing maintenance of key MarTech platforms
- Research alternative & emerging digital marketing tactics & platforms
Requirements
- Bachelor's degree in marketing, advertising, or communications or equivalent experience
- 5-7+ years of experience in digital marketing, B2B preferred
- A genuine curiosity of data and marketing analytics
- Proactive and solutions-oriented approach with proven ability to navigate white space
- Organized, detail-oriented, and diligent with the ability to meet deadlines and execute efficiently
- Excellent communication skills, both written and oral, and ability to work well in a consultative manner
- Team player, collaborative and able to work effectively with various functional partners
- Experience with social media, marketing automation, and CRM platforms
- Experience with key digital marketing platforms a plus (Google Analytics, Microsoft Dynamics Marketing - or other Marketing Automation, LinkedIn, Google Analytics, Moz, etc.)
Nice-to-haves
- Advertising
- Competitive Advantages
- Content Marketing
- Customer Solutions
- Digital Marketing
- Marketing Programs
- Marketing Strategies
- Negotiation
- Results-Oriented
Benefits
- Medical/prescription drug coverage (with a Health Savings Account feature)
- Dental and vision options
- Employee and spouse/child life insurance
- Short and long-term disability protection
- 401(k) with PNC match
- Pension and stock purchase plans
- Dependent care reimbursement account
- Back-up child/elder care
- Adoption, surrogacy, and doula reimbursement
- Educational assistance, including select programs fully paid
- A robust wellness program with financial incentives
- Maternity and/or parental leave
- Up to 11 paid holidays each year
- 8 occasional absence days each year
- Between 15 to 25 vacation days each year, depending on career level and years of service
