Marketing Specialist - Events

About the position

The Event Specialist supports the Sr. Marketing Manager in the execution of global events both owned and sponsored, virtual and in-person. The ideal candidate is a creative and proactive self-starter, who has marketing event coordination experience, is motivated and collaborative, focused, organized, and detail-oriented. Exceptional verbal and written communication skills, an ability to work with cross-functional teams, and exceptional project management skills are a must for success in this role.

Responsibilities

• Develop a clear understanding of the event-specific brand strategy and marketing plan including activities, goals, objectives and KPIs.
• Research vendors and make selections based on their creativity, quality, and cost.
• Book venues, work with BD to schedule and invite attendees, draft and finalize contracts, and lock down day-of logistics and contingency plans.
• Develop content for event materials and work with design to produce.
• Hire personnel as needed across all functions of an event (ex: registration, setup, catering, audio/visual).
• Handle day-to-day administration of events and programs, including order placements, BEO reviews, vendor monitoring, travel planning, restaurant reservations, attendee participation, registration counts, RSVP tracking, and issues resolution.
• Assist with social media platforms and manage posts’ schedule for content posting, track performance of content, manage content calendar and pipeline of localized content for all online platforms regarding event promotion and follow up.
• Support the creation of collateral (digital and physical), whenever needed, including assisting with creation of drafts, project management etc.
• Drive database development to grow leads and support lead generation pre, during, and post event.
• Assist with maintenance of the lead and customer database, as well as stay up-to-date with the relevant QWA marketing technologies and platforms.
• Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts.
• Assist in analyzing marketing data to help shape future marketing event strategies.
• Ensure consistency in communications and brand guidelines when deploying strategies.
• Work with partners and QWA thought leaders on content and execution of speaking events.
• Be a brand advocate.
• Support overall marketing team goals and programs.

Requirements

• Bachelor’s degree in marketing, communications, or a related field preferred.
• 2+ years of relevant event coordination both virtual and in-person experience required.
• Outstanding English presentation, grammar, and writing skills.
• Extremely organized with acute attention to detail.
• Strong ability to multi-task and keep multiple events running at once if needed.
• Exposure to marketing automation and analytics features.
• Experience with marketing tools, software and social media such as HubSpot’s Marketing and CRM, WordPress, Google Analytics, Trello, LinkedIn, Threads etc.
• Outstanding communicator and creative thinker.
• Comfortable in fast-paced environment that values creativity, self-motivation, candour, reliability, and accountability.
• Must be a self-starter with the ability to perform independently and within a team environment.
• People-oriented, strong relationship building skills.
• Demonstrated resourcefulness and curiosity.

Benefits

• Medical, dental, & vision
• 401(k)/Roth
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Tuition assistance
• Time off/Leave (PTO, primary caregiver/parental leave)