Marketing Specialist II

About the position

Gilbane Building Company is seeking a dynamic Marketing Specialist II to support our business efforts in developing sales, marketing, and communication deliverables within our Mid-Atlantic Division. You will collaborate cross-functionally with local teams and various departments within the organization. Additionally, you will create and implement innovative deliverables that align with the company's growth objectives and add value to our clients. This position requires maintaining a visible and consistent presence in the office.

Responsibilities

• Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines
• Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporate these differentiators into deliverables that address the unique needs of each client
• Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines
• Participates in presell meetings and local strategic brainstorming
• Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
• Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
• Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable
• Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems
• Coordinates and organizes the high volume of information we collect for each of our projects and team members to ensure data integrity
• Assists in conducting research into the different market sectors to understand our clients including who they are, what's top of mind, and key trends
• Supports the close-out process of sales and marketing deliverables
• Develops an intermediate knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally
• Builds and strengthens strong local relationships with operations to facilitate storytelling and identify value adds about our projects
• Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
• Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables ensuring clear communication, mutual support, and a cohesive approach to problem-solving
• Leads multiple deliverables concurrently and has a strong ability to multi-task
• Participates in professional or community organizations

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field
• 3-5 years relevant experience in the marketing and/or AEC industry
• Or equivalent combination of education and experience

Nice-to-haves

• Intermediate knowledge and skills in Adobe Create Suite, PPT, Canva, Unanet, and Photography
• Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
• Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole
• Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals

Benefits

• Competitive health and welfare benefits
• Generous profit-sharing/401k plan
• Multi-dimensional training opportunities through Gilbane University
• Opportunity to learn new industry skills every day