About the position
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch. Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing. This role is onsite 5 days a week in Fremont, CA.
Responsibilities
- Identify target audiences, positioning and messaging to communicate value proposition of the platform across offline and online channels
- Enhance social media presence by cultivating owned media channel to drive awareness, create online communities and fuels lead generations by developing and executing impactful marketing campaigns
- Own paid media strategies to drive e-commerce new user acquisition, including managing online-to-offline initiatives and app acquisition campaigns
- Develop impactful content and creatives in alignment with content and design teams that resonates with target audience
- Support execution of a comprehensive marketing plan aligned with the company’s goals and strategy identified by the Market leader
- Collaborate with stakeholders from teams like merchandising, product, design in creating brand awareness
- Track the weekly campaign performance to understand trends and identify opportunities, forecast channel performance to support the development of future marketing strategies
Requirements
- BA in marketing, Public Relations, Communications or related fields; equivalent work experience will also be considered
- 2+ years of experience in managing social media campaigns (WhatsApp, Instagram, TikTok, etc) and digital media targeting diverse users
- Experience in designing and creating content and creatives to engage with the audience and align brand messaging across media channels
- Experience optimizing digital marketing channels to achieve sales and acquisition metrics (e.g. cost per order/new customer)
- Demonstrable experience in marketing research, analytics and tools to assess performance
- Proven capability to leverage data to drive business decisions & marketing optimization
- Well-organized and detail-oriented
- Collaborative team player and with strong problem solving abilities
- Self-motivated, curious and adaptable to a fast paced, evolving environment
- Excellent written and verbal communication skills in English and Latino-Caribbean Spanish
- Passion for food and deep understanding of Latino-Caribbean culture, food, and nuances within Latino-Caribbean and other Latino communities in the US.
Benefits
- Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
- 401k, 4% company match
- Equity and Bonus
- Vacation, sick and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credits
