About the position
We are Automotive Business Scientists. We empower our clients to turn overwhelming industry data into discovery, action, and measured success. We are unique market leaders because we find and examine possibilities through the clarity of a scientific lens. To solve the toughest client challenges, we need curious, creative, and dedicated people to join our team. We search out individuals who align with our core values and who adhere to the highest standards of integrity and ethics in everything they do. Our company is filled with the brightest minds and the biggest hearts at every level. We recognize that personal success takes on many different forms throughout our lives—both professionally and personally—so we provide a myriad of benefits and programs focused on Wellbeing, Growth, Community, and Recognition. One size does not fit all, so we encourage every Urban Scientist to discover their own formula for success. We're seeking a dynamic Marketing & Sales Enablement Specialist to bridge the gap between product, marketing, and sales teams – enhancing our go-to-market strategies and empowering our commercial force to convert more effectively. If you're equal parts strategist, storyteller, and team builder, let's talk. Workplace flexibility has taken on a whole new meaning here at Urban Science. The requirements of each team, role and employee can look quite different. Leaders work with their teams to determine the right balance for working in-person and remotely, considering the needs of the business, our clients, cross-functional projects, individual work, and individual preference. This role is a hybrid role, with a requirement of one day per week in the Detroit office, with additional days as needed.
Responsibilities
- Partner with our product team to develop clear and compelling product positioning aligned to target customer personas
- Create sales tools and content to empower efficient sales efforts and partner with internal team members to deliver persona-driven launch, training and engagement materials
- Collaborate with product and sales to produce resources that address customer objections and pain points
- Craft data-backed success stories, case studies, and insights that elevate sales conversations
- Champion feedback loops to continuously evolve sales enablement strategies
- Co-lead the annual marketing planning process and oversee implementation of all associated campaigns
- Collaborate cross-functionally to support the execution of paid media, earned coverage, and social efforts
- Co-lead the development of our industry event and sponsorship strategy. Oversee logistical execution and ROI optimization, leveraging a marketing associate and external agency resources
- Lead development of high-impact content including whitepapers, articles and assets to support owned and paid channels, leveraging external partners
- Align messaging and readiness across marketing, product, and sales teams for seamless product launches
- Evaluate and iterate campaigns based on performance analytics and sales feedback leveraging HubSpot
- Manage marketing budgets efficiently, recommending optimizations tied to ROI
Requirements
- University degree with concentration in marketing and/or business required
- 3-5 years related work experience required
- Verbal Communication: Requires the ability to compose and verbally deliver information of varying levels, using appropriate grammar, tone, inflection and non-verbal cues, while also listening to and correctly deciphering verbal communication delivered by others
- Written Communication: Requires the ability and capacity to communicate ideas, to turn facts and data in compelling stories using appropriate grammar, syntax and sentence structure
- Results Oriented: Requires the ability to strive for optimal results by taking responsibility for timeliness, commitment to task and adherence to performance standards
- Ethics & Integrity: Requires the ability to behave in a trustworthy & transparent manner
- Teamwork & Cooperation: Requires the ability to work cooperatively with others and be part of a team
- Self-Control: Requires the ability to keep emotions under control and to restrain from negative actions or behaviors
- Information Seeking: Requires the drive to gain a deeper understanding of work-related issues or events by making a concerted effort to gather information and seek out development opportunities
- Initiative: Requires the drive to go above and beyond in order to improve or enhance job results and the tenacity to withstand challenges and setbacks along the way
- Customer Service: Requires the ability to understand and help/assist both internal and external customers and meet their needs
- Flexibility/Adaptability: Requires the ability to adapt to and work effectively within a variety of situations, individuals or groups, as well as understand and appreciate different and opposing perspectives
- Interpersonal Understanding: Requires the ability to understand other’s feelings and concerns, and to value individual differences in people
- Self-Confidence: Requires the ability to express confidence in dealing with challenging circumstances, in reaching decisions or forming opinions and in handling failures or setbacks constructively
- Relationship Building: Requires the ability to effectively build and maintain friendly, warm relationships or networks of contacts with clients/customers
- MS Office: Requires demonstrated knowledge of MS PowerPoint for the development of high impact presentations. Requires intermediate knowledge of MS Word and Excel
- Time Management: Requires strong capability to prioritize competing demands, manage multiple concurrent tasks and run meetings on schedule
Nice-to-haves
- Experience with Design Software such as Canva, Adobe Creative Suite including InDesign, Illustrator and Photoshop a plus
- Experience with marketing automation software like HubSpot a plus
