About the position
As a Sr Marketing Specialist for Market Research, you will conduct comprehensive market research and competitive intelligence initiatives as part of the Portfolio Marketing team. You will be data driven, developing forecasting models, and providing strategic advisory to key stakeholders. We will count on you to be involved in direct marketing strategy development, stakeholder engagement, and presenting actionable insights to executives.
Responsibilities
- Support and lead comprehensive market research initiatives, including trend analysis, customer segmentation, and competitive benchmarking.
- Analyze economic, industry, and technological shifts to uncover opportunities and risks for the business.
- Develop and maintain forecasting models and dashboards to monitor market dynamics and performance indicators.
- Oversee the collection and interpretation of competitive intelligence data, including competitor strategies and go-to-market approaches.
Requirements
- Bachelor's degree (B. A.) from a four-year college or university, Master’s preferred, or combination of education and experience.
- Minimum 5-8 years’ experience in market research or intelligence.
- Experience in managing multiple tasks of varying difficulty and complexity.
- Advanced in Excel and PowerPoint.
- Must be numbers oriented and results driven.
