Marketing Specialist, Vietnamese Market

About the position

Weee! is seeking a Marketing Specialist for the Vietnamese Team who is passionate about creating effective new users and delivering community building initiatives. This role will be closely collaborating with Merchandising to produce best-in-class marketing content via online community, influencer partnership and in-app storefront to drive user revenue. He/she will also support cross-functional teams to provide Vietnamese translations to enhance our user shopping experience and engage with the Vietnamese audience.

Responsibilities

• Oversee and grow the Weee! Vietnamese Facebook Group to increase engagement and user acquisition through social sharing and incentive share programs.
• Create compelling UGC to promote product collections across unofficial social media communities and Facebook groups.
• Plan and execute online community events, leveraging opportunities within social media communities and Facebook groups.
• Identify, engage and manage relationships with social media influencers, targeting Vietnamese-speaking and 1st-generation Vietnamese users.
• Stay updated on food trends and community preferences to ensure content is current, relevant, and resonates with the target audience.
• Relay community feedback to internal stakeholders to improve products and services.
• Design and optimize in-app pages, website landing pages, emails, and push notifications for the Vietnamese storefront, promoting weekly deals, seasonal campaigns, and evergreen collections.
• Collaborate with the merchandising and marketing teams to curate customer-oriented content and SKUs for Vietnamese users.
• Deliver accurate Vietnamese translation requests from cross-functional teams (Marketing, Product, Design) to enhance user shopping experience.
• Provide weekly performance reports, summarizing insights, findings, and actionable recommendations for improvement.

Requirements

• 1+ year of experience in marketing, social media management, or video content creation.
• Proficiency in tools such as Figma, Canva, and video editing software (e.g., CapCut).
• Strong verbal and written communication skills in Vietnamese (Native/Bilingual proficiency) and English (proficient).
• Deep understanding of Vietnamese culture, food trends, and community dynamics.
• Passion for food and cooking, with expertise in crafting and sharing Vietnamese recipes.
• Hands-on experience with influencer marketing and Facebook Community Groups.

Nice-to-haves

• Background in eCommerce or food delivery is a plus.

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits