Marketing Specialist

About the position

The Marketing Specialist is responsible for collaborating with other marketing and communications professionals to plan and execute marketing and communication projects that drive member acquisition, program enrollment, and brand awareness.

Responsibilities

• Assist in the planning and execution of marketing and communication campaigns and projects, including email marketing, content marketing, social media, print materials, and paid advertising
• Review and report on campaign efficacy by tracking and analyzing conversions, pageviews, engagement, and other key metrics of success
• Collaborate with content creators to publish and maintain content on seattleymca.org
• Manage content and marketing asset distribution across multiple channels
• Provide copywriting for marketing assets, including online content, email, social media posts, and program descriptions, including SEO keyword research
• Understand YMCA brand and style guide standards, and adjust marketing assets as necessary to align
• Collaborate with the marketing team to align social media efforts with overall marketing campaigns and objectives
• Create, curate, and manage content for social media channels, including text, images, videos, and other multimedia formats
• Engage with social media followers, respond to comments and messages, and foster a positive community around the brand
• Collaborate across service teams with regular check-ins and status updates to maintain schedule integrity throughout the lifecycle of a project
• Support request tracking system
• Other duties as assigned

Requirements

• Associate's or Bachelor's degree in marketing, communications, management, or related field or equivalent experience
• Experience with issue/request tracking and project management systems such as Asana or FreshService
• Strong understanding of social media platforms and their respective audiences
• Familiarity with Google Analytics
• Project management experience
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Strong organizational skills and attention to detail

Nice-to-haves

• Knowledge of and previous experience with diverse populations (language, culture, race, physical ability, sexual orientation, etc.)
• Ability to speak any language in addition to English may be helpful
• Experience with the YMCA or other non-profit organization

Benefits

• Membership to the YMCA of Greater Seattle for you and your household
• Medical, Dental, Vision, and Life insurance
• Retirement with generous employer contributions
• Free access to mental health resources
• Rapidly accruing paid time off (PTO)
• Full-time employees qualify for a 50% discount, and part-time employees qualify for a 25% discount, on eligible Childcare Services