Marketing Specialist

About the position

The Marketing Deployment Specialist will support the flawless execution of marketing programs across our restaurants. This role is essential in ensuring marketing assets—ranging from in-store signage to digital menu content—are accurate, on-brand, and delivered on time. Working closely with the internal Menu Marketing Director, Marketing Project Manager, Creative Services and Operations teams, as well as external vendor partners, you'll help bring national and local campaigns to life in-restaurants and across digital platforms. If you're organized, detail-obsessed, and have a passion for the restaurant industry, this could be the perfect fit.

Responsibilities

• Submit and track IT POS (Point of Sale) Requests based on direction from the Menu Marketing Director
• Support User Acceptance Testing (UAT) for loyalty and menu changes to ensure functionality and accuracy before launch based on direction from the Sr. Manager of Loyalty
• Audit and maintain menu images, item descriptions, and pricing across all digital and in-store platforms
• Traffick menu matrices and paid media assets for on-time deployment
• Build and maintain a creative asset matrix and distribution list outlining specs and deliverables for the design team
• Maintain store asset profile list for each bakery
• Manage POP inventory levels and oversee shipping/tracking of materials to restaurant locations
• Troubleshoot in-store signage/display issues, working closely with third-party vendors and internal teams
• Build Merchandising Guides (with direction from Menu Marketing Director)
• Proof marketing communications, menu pricing art files, and POP designs to ensure accuracy and brand alignment
• Collaborate with Creative and Marketing Ops to ensure final deliverables meet restaurant execution needs
• Maintain and update the Digital Asset Management (DAM) system to ensure teams have access to current materials
• Track and code marketing invoices, maintaining organized documentation for cross-team visibility
• Manage and execute simple, one-off marketing requests as needed

Requirements

• Restaurant, hospitality, or retail industry experience preferred
• Strong organizational skills and ability to manage multiple deadlines
• Meticulous attention to detail, especially in proofing and asset management
• Comfortable working in a fast-paced environment with shifting priorities and timelines
• Excellent people skills - able to build results-oriented relationships; strong partnering skills
• Strong verbal communication and interpersonal skills needed for problem-resolution and brainstorming
• Bachelor's degree preferred, or equivalent combination of education and relevant experience
• Intermediate level skills with MS Office products (including Excel/Power BI, PowerPoint, Outlook, Teams & SharePoint)
• Adobe Acrobat

Benefits

• Medical, dental, vision, HSA/FSA, disability, life insurance
• 401k+ company match
• Self-managed PTO
• Tuition reimbursement
• Adoption assistance
• EAP