Marketing Specialist

About the position

As a Marketing Specialist for North America, you serve as a regional expert and strategic partner within the global marketing team. You will lead the design and execution of integrated marketing programs that drive awareness, adoption, and growth of Agworld’s farm management solutions. Working closely with Sales and Customer Success, you ensure regional campaigns are aligned with commercial priorities, effectively localized, and efficiently executed. This role exercises a high degree of discretion and independent judgment in day-to-day decision making, vendor and budget management, and market-facing strategy.

Responsibilities

• Develop and implement regional marketing strategies that support business objectives across North America.
• Exercise discretion in launching marketing initiatives, setting priorities, managing vendor relationships, and adapting plans to market dynamics.
• Independently develop, manage, and evaluate marketing campaigns in North America, aligned with company strategy.
• Lead the planning and execution of high-impact marketing campaigns across multiple channels, including digital, email and social, from concept to completion.
• Lead Agworld’s participation in agricultural trade shows, grower meetings, and regional industry events, including event selection, planning, coordination, and on-site presence.
• Ensure the team has everything they need to be successful at events and represent Agworld at these events.
• Engage in in-field client engagement and visit agricultural operations to build brand trust and connect with key stakeholders.
• Analyze market trends and customer insights to guide marketing decisions.
• Track KPIs, report on campaign performance, and refine strategies based on results.
• Build deep expertise in Agworld’s Farm Management Information System (FMIS) and understand the user journey and agricultural applications.

Requirements

• 5+ years experience in marketing.
• Proven ability to lead marketing initiatives with limited supervision.
• Experience managing vendors, budgets, and multi-channel campaigns.
• Strong interpersonal and written communication skills.
• Comfort working both strategically and tactically in a fast-paced environment.
• Willingness to travel (10–25%), including to agricultural sites.
• Excellent communication, project management and interpersonal skills.
• Strong affinity with agriculture and understanding of the industry.

Nice-to-haves

• Prior experience in marketing-specific tools.
• Experience in a farming environment or knowledge of agricultural practices.

Benefits

• Comprehensive, customizable health plans designed to support physical and mental health.
• 401(K) plan.
• Customizable health benefits plan for you and your family, which includes medical, dental, vision, and basic life insurance.
• Dedicated volunteer days to support causes you care about.