About the position
The Angelo State Office of Communications and Marketing is made up of storytellers and strategists who believe in the power of communication to shape futures, supporting recruitment, alumni engagement and brand identity. As a key member of the C&M team, the marketing specialist plays a strategic role in elevating the university's visibility and voice through compelling content and creative campaigns across print, digital and social media platforms. This position collaborates across departments and serves as a central resource for brand-aligned messaging that supports enrollment, fundraising and community engagement. We're seeking a strong writer and creative thinker who thrives in a collaborative environment, brings social media savvy and campaign experience, and enjoys innovative content creation on all mediums while driving measurable marketing outcomes.
Responsibilities
- Manages the planning and implementation of approved social media content and campaigns for the university's official accounts.
- Stays up-to-date on current social media trends and platforms, and make appropriate recommendations to the director of communications and marketing.
- Oversees a team of student workers in social media content creation, as well as the #RamWire Student Influencer Team, and coordinate coverage of campus events.
- Assists in training campus constituents on social media and digital media practices and policies.
- Serves as the office's primary contact with the Office of Admissions for content writing, editing and campaign building.
- Assists in additional paid digital campaign creation as needed.
- Works with the Communications and Marketing Director, University Police Chief, and Director of Risk Management to remain updated on crisis management protocol and communications technology.
- Uses appropriate tools to send crisis alerts as outlined in the university's Crisis Communication Plan.
- Coordinates office participation at campus events, such as Ram Jams, New Student Orientation and recruitment events.
- Manages and orders promotional items for said events.
- Prepares periodic administrative and activity reports.
- Attends trainings, seminars and other meetings as needed; performs other duties as assigned.
Requirements
- Bachelor's degree in communication, marketing or other related field, or equivalent combination of education and experience sufficient to successfully perform the essential job duties.
- Experience of at least 2-3 years in social media management.
- Ability to work with digital management and marketing tools, such as Canva and social media management platforms.
- Operational proficiency social media platforms, including Facebook, X, Instagram, LinkedIn and YouTube.
- Ability to communicate effectively and accurately orally and in writing.
- Working knowledge of Microsoft Office 365 and Google Workspace.
Nice-to-haves
- Knowledge AP Style Guidelines
- Knowledge of Adobe Creative Cloud
- Social media brand management experience
