Marketing Specialist

Sharpe Engineering•Madison, WI

12h

About The Position

Sharpe Engineering & Equipment is seeking a Marketing Specialist to support and accelerate growth by developing, executing, and analyzing strategic marketing initiatives across the food & beverage industry. This role will strengthen Sharpe’s market presence through data-driven campaigns, digital strategy, content development, and brand positioning across process, packaging, automation, and compliance solutions. Working closely with Technical Sales, Business Development, and cross-functional teams, the Marketing Specialist will translate Sharpe’s technical expertise into compelling messaging that drives awareness, engagement, and lead generation. This position is a key contributor to Sharpe’s growth strategy and reflects our Core Values: Integrity, Collaboration, Responsibility, Commitment to Stakeholders, and People-Centric Focus. At Sharpe Engineering & Equipment, you’ll join a people-centric organization where innovation, collaboration, and integrity shape everything we do from the solutions we design for the food & beverage industry to the way we support and develop our team. As a Marketing Specialist, you’ll have the opportunity to influence how Sharpe shows up in the market, elevate our brand story, and help drive meaningful growth. Your work will play a direct role in strengthening Sharpe’s reputation, expanding our visibility, and communicating the value of the engineering excellence we deliver every day. You’ll work alongside talented engineers, project managers, and business leaders who value creativity, continuous improvement, and fresh ideas. At Sharpe, marketing isn’t an afterthought, it's a strategic driver of our future. We empower you to bring new approaches, leverage data, and shape campaigns that make a real impact. If you’re seeking a role where you can contribute strategically, grow professionally, and be part of a team that truly values people, Sharpe is the place to build your career.

Requirements

Bachelor’s degree in marketing, Communications, or related field, or equivalent experience.
3–5 years of experience in marketing, digital marketing, or campaign execution (B2B or industrial required).
Strong analytical skills with experience in reporting and evaluating metrics.
Proficient in digital platforms such as Google Analytics, LinkedIn Campaign Manager, CRM/marketing automation tools, and social media management tools.
Excellent written, verbal, and visual communication skills.
Strong project management skills with attention to detail.
Ability to balance creativity with data-driven decision making.

Responsibilities

Plan, execute, and optimize marketing campaigns across digital, social media, email, and paid advertising channels.
Create and manage content calendars aligned with brand and sales goals.
Oversee social media strategy, posting, engagement, and performance tracking.
Support SEO/SEM efforts, website updates, and digital content improvements.
Conduct industry research to evaluate trends, competitive positioning, and customer behavior.
Track, measure, and report on campaign performance using analytics platforms.
Translate marketing data into actionable insights and recommendations for leadership.
Identify opportunities to increase reach, engagement, and conversion.
Produce high-quality content including social media posts, blogs, presentations, trade show materials, and case studies.
Maintain marketing materials, ensuring accuracy, consistency, and alignment with brand standards.
Coordinate with internal and external creative partners to develop videos, graphics, and promotional assets.
Ensure consistent use of brand guidelines across all platforms and materials.
Support public relations, press releases, and trade publication submissions.
Assist with internal communications that reinforce Sharpe’s culture and brand identity.
Support planning, preparation, and on-site execution for events, trade shows, conferences, and customer meetings, including attending and representing Sharpe as needed.
Manage timelines, deliverables, promotional materials, lead capture, and post-event follow-ups in coordination with Sales and Leadership.
Work with Business Development to support lead generation and customer acquisition efforts.
Partner with leadership to ensure marketing strategies align with Sharpe’s growth priorities.