Marketing Specialist, CRM, Full-time, Days (Hybrid)

Northwestern Memorial Healthcare • Chicago, IL

8h • $29 - $43 • Hybrid

About The Position

The Marketing Specialist reflects the mission, vision, and values of NM, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.
The Marketing Specialist is an important individual contributor to Marketing. They are expected to be collaborative, results driven, organized with a keen attention to detail, ability to multi-task, and deliver flawless execution of their projects. The Marketing Specialist will work with a range of clients within and beyond NM.
The Marketing Specialist is an important individual contributor within the Marketing division. They support the manager/team in identified projects that often include multi-tasking various projects with the ability to anticipate and communicate needs of the project with the manager. The Marketing Specialist creates building blocks of NM’s marketing plans and, in doing so, learns fundamentals of strategic marketing. They are expected to be collaborative, results driven and deliver flawless execution of their projects
The Marketing Specialist supports the manager in the execution of assigned/identified projects:
Understands the scope and objectives of assigned projects and delivers against those objectives.
Develops key elements of the marketing plan and/or the creation of marketing materials.
Supports strong internal client relationships by understanding internal client needs, delivering high quality materials/plans, and effectively managing feedback.
ADDENDUM: CRM
Responsibilities:
Participate in strategic CRM discussions and planning
Oversee the development, finalization and deployment of email CRM assets
Assist in reporting CRM campaign metrics, results and learning
Manage CRM system opt-outs
Work with CRM data to help Service Line marketing teams gain deeper market insight

Requirements

• Bachelor’s degree or 4 years of comparable experience.
• An additional 2-3 years of experience in related field.
• Must have exceptional interpersonal skills with a proactive and constructive attitude.
• CRM experience is required.

Nice To Haves

• Understanding of healthcare industry and academic medical centers preferred.
• Agency or client-side healthcare marketing experience/internship.
• Undergraduate degree in Marketing or related field.

Responsibilities

• Participate in strategic CRM discussions and planning
• Oversee the development, finalization and deployment of email CRM assets
• Assist in reporting CRM campaign metrics, results and learning
• Manage CRM system opt-outs
• Work with CRM data to help Service Line marketing teams gain deeper market insight
• Understands the scope and objectives of assigned projects and delivers against those objectives.
• Develops key elements of the marketing plan and/or the creation of marketing materials.
• Supports strong internal client relationships by understanding internal client needs, delivering high quality materials/plans, and effectively managing feedback.

Benefits

• We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events. Please visit our Benefits section to learn more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level