Marketing Specialist

IDEX•Mansfield, OH

12h•Hybrid

About The Position

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you. PRIMARY FUNCTION: The Marketing Specialist will play an integral role in implementing Warren Rupp’s strategic and tactical marketing initiatives. Partnering closely with cross-functional teams, this role will actively champion the Warren Rupp brands to generate high-quality leads. The ideal candidate brings a combination of creativity and technical aptitude, along with a genuine passion for marketing and a strong desire to deepen their expertise in our product portfolio. Core B2B and B2C responsibilities include producing and refining video content, managing social media channels, updating websites, designing and refreshing a wide range of marketing collateral, developing both short-form and long-form content, overseeing trade show assets, maintaining our digital asset management system, and more. This position will also serve as the primary point of contact for internal communications and campaigns.

Requirements

Marketing knowledge
Critical thinking
Video creating, editing, and publishing
Graphic design
Creative/innovative
Proactive and self-directed/driven
Written and oral communication
Organization and planning
Detail oriented
Business Acumen
Bachelor’s degree in marketing, business administration or communications; or equivalent combination of education and 3-5 years of experience
Graphic Design - Adobe Creative Cloud (InDesign) or similar
Experience working in HubSpot or similar tool.
Content Creation/Writing
Video Production
Social Media Platforms
Microsoft Office Products
Product Photography

Responsibilities

Support lead generation campaigns to create a stream of quality leads for our sales department.
Create a library of videos to support marketing campaigns, training tools, and websites.
Maintain Warren Rupp website and provide support for brand websites.
Update Warren Rupp social media pages and provide support for brand social media pages.
Assist with new product development introductions and product updates.
Create, proofread and edit content for both technical (service manuals) and designed (flyers, catalogs) documents.
Content Creation (blogs, emails, internal and external communications).
Conduct market research to understand trends and provide suggestions on future projects.
Recommend and participate in continuous improvement projects to improve efficiencies.
Trade Show and event planning
Trade Show asset management
Photography
Surveys
Product Information Management (PIM) updates
Annual recurring projects such as distributor awards, sales meeting support, and more.
Oversee brand promo stores