About The Position

At Everway (formerly n2y/Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood. We’re a global community of over 500 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive. We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully. Join us at Everway - together, we can unlock the full potential of every mind. About the role The Marketing Specialist, Regional Campaigns is responsible for executing and managing regional and state-level marketing campaigns. Reporting to the Campaigns Manager, this role focuses on day-to-day coordination, implementation, and delivery of localized campaigns that drive demand and generate pipeline. The role works closely with sales and cross-functional teams to ensure campaigns are aligned, delivered on time, and optimized for results.

Requirements

  • 3+ years of experience in a senior-level marketing role, including experience in ABM campaign activities
  • Ability to manage multiple campaigns simultaneously, ensuring timely execution, resource allocation, and performance tracking
  • Ability to work closely with sales, content, and marketing teams, ensuring alignment on campaign goals, messaging, and execution.
  • Experience in SaaS marketing
  • Demonstrated communication and decision-making skills
  • Growth mindset and leadership skills

Responsibilities

  • Regional Campaign Execution & Project Management: Coordinate and execute campaigns across digital, email, events, and webinars. Manage timelines, multiple campaigns, and ensure alignment with broader marketing goals.
  • Collaboration with Sales & Cross-Functional Teams: Work closely with sales and internal teams (content, design, digital) to tailor campaigns to local markets. Keep teams briefed on messaging, goals, and timelines.
  • Custom Content Coordination: Localize marketing materials (emails, landing pages, ads) to improve engagement and relevance for regional audiences.
  • Multi-Channel Delivery: Ensure campaigns are integrated across channels, including offline events and webinars, for a cohesive approach.
  • Tracking, Reporting & Optimization: Monitor campaign performance, track key metrics, provide updates to the manager, and adjust tactics to improve pipeline generation and ROI.

Benefits

  • Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits.
  • We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter.
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