Marketing Specialist

ISG Technology-posted 1 day ago
Overland Park, KS
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The Marketing Specialist is a key player in supporting the organizational sales and marketing transformation. The Marketing Specialist plays a pivotal role in implementing a modern sales and marketing plan that generates demand, enables the salesforce, and builds the ISG Technology brand as the preferred IT solutions provider in the area.

  • Developing, implementing, and tracking marketing programs such as email, social media, or digital campaigns, events, webinars, etc.
  • Managing HubSpot CRM and marketing automation tools.
  • Developing and/or outsourcing the development of thought leadership marketing content in the form of white papers, newsletters, press releases, webinars, blogs/social posts, etc.
  • Developing and creating marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
  • Planning, organizing and executing customer events and tradeshows as well as internal events for employees.
  • Writing, proofreading, and editing creative and technical content across different mediums.
  • Managing a marketing budget, including co-op marketing budgets with strategic technology partners.
  • Reviewing and reporting on the performance and efficiency of campaigns and programs.
  • Conducting market research and analyzing trends to identify new marketing opportunities.
  • Working with external agencies and vendors to execute marketing programs.
  • Supporting the Company by completing all other job duties assigned.
  • Bachelor's degree in business administration, marketing, communications, or a related field required.
  • A minimum of 3-5 years of experience in marketing.
  • Strong competency in various marketing and analytics tools such as Hubspot or Adobe Creative Suite, Google Analytics, CRM systems (e.g. Salesforce), and content management systems.
  • Experience in office productivity software (email, calendar, word processing, spreadsheets, presentation software, etc.). Strong proficiency in Excel is highly preferred.
  • Hold and maintain a valid driver’s license; driving record must meet the criteria of ISG’s insurance carrier for acceptance of coverage.
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