About the position
We're passionate about helping hard-working entrepreneurs grow their property management and real estate investment businesses. We're a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers' lives better and break records is contagious-you find yourself becoming intensely passionate about the work that we do, even if the property management and real estate industry were never on your radar before you got here. You'll be a member of RealPage's Mixed Use division marketing team, which focuses on Buildium, Propertyware, and All Property Management. We're an entrepreneurial group; we operate autonomously, like a start-up, but with the security of a billion-dollar company. You'll work in a supportive environment where bad puns and adventurous ideas are celebrated.
Responsibilities
- Develop product, feature, and service positioning, packaging, messaging, and supporting documentation for GTM launches.
- Lead go-to-market initiatives, customer segmentation, and marketing campaigns from conceptualization through execution for new products, features and add-ons.
- Partner with product and engineering in the development of product roadmap and market strategy to establish differentiation in our product offerings and maximize revenue opportunities.
- Develop and implement pricing and packaging strategies to optimize revenue and market penetration.
- Lead analysis of the market, customers, and competitive landscape that results in actionable insights.
- Develop high-impact content (e.g., sales documentation, product videos, website copy, and other forums) to articulate the benefits of our products to the world.
- Educate our customers, expose them to the breadth of our product, and help drive feature adoption.
- Speak and present both internally and externally to promote the story of our product.
- Help define new processes and improve existing ones when it comes to working cross-functionally and executing on go-to-market strategies.
Requirements
- 7+ years of Product Marketing experience
- Exceptional writing and storytelling capabilities - you need to be able to write in layman's terms, clearly communicating the unique value proposition for each product in our portfolio
- Experience building positioning, packaging, and pricing models
- Ability to work in cross-functional teams across the organization, interfacing with marketing, product, engineering customer success, and sales
- Strong strategic and analytical skills, with the ability to synthesize complex data and deliver clear, actionable insights.
- Experience with a SaaS software company a requirement
- BA, but we're less concerned with your degree than we are with your experience
Benefits
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- Performance-based bonus based on position.
