Marketing Strategist

NIH Federal Credit Union • Rockville, MD

4d • Hybrid

About The Position

This position is hybrid and offers flexibility, allowing you to choose your in-office days based on business needs and personal preference.

We are looking for more than just an employee, we are looking for a true team member dedicated to enhancing the member experience! Come join the credit union movement and Discover Banking With Heart at NIHFCU!

At NIHFCU, one of our core values is investing in our employees, which is why we offer
perks like these:
• Benefit Package for all Full time employees includes health, dental, vision, Life
• insurance benefits
• 401(K) and profit sharing
• Tuition Reimbursement
• Career Advancement and development
• Credit Union Membership with discounted services and products

Learn how our NIHFCU team thrives—not only in making a difference for the members they serve, but for themselves! Want to know more about NIHFCU’s “Banking with Heart” career opportunities? #NIHFCUCareers #BestCreditUnions:
NIHFCU Careers Banking with Heart

GENERAL SUMMARY
Marketing Strategist plays a key role in developing, executing, and optimizing integrated marketing efforts that support member acquisition, engagement, and retention. This role participates in campaign planning and execution, manages social media strategy, executes email marketing initiatives, leverages marketing automation tools, and uses data-driven insights to guide decision-making. The ideal candidate blends creativity with analytical thinking, can think strategically while executing day-to-day marketing activities, and thrives in a collaborative, fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 5 years of marketing experience; financial services or credit union experience a plus.
• Strong understanding of digital marketing strategies, best practices, and trends.
• Experience with email marketing tools and marketing automation platforms.
• Proficiency in social media management and analytics tools.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, project management, and organizational skills.
• Ability to work collaboratively with cross-functional teams and manage multiple priorities

Responsibilities

• Participate in the development of and timely execution of multi-channel marketing campaigns to support credit union products, services, and strategic priorities. This includes but is not limited to: Translating high-level brand strategy into actionable creative direction
• Coordination and adherence to campaign timelines, creative assets, stakeholder reviews, and cross-functional alignment.
• Monitoring campaign performance and recommending optimizations based on data insights.
• Working closely with internal teams and external partners (agencies, designers, vendors) to ensure campaigns are delivered on time and aligned with brand standards.
• Assist in developing, coordinating, producing, editing, proofing, and delivering digital campaigns and other marketing channels.
• Use analytics tools to measure campaign effectiveness, channel performance, member behavior, and ROI.
• Develop dashboards and recurring reports to present insights to leadership.
• Apply data-driven recommendations to create marketing lists, refine strategy, enhance segmentation, and improve member engagement.
• Support ongoing market research, competitive analysis, and member insights initiatives.
• Plan, design, and execute as-needed member-facing emails to support the credit union’s various member lifecycle, cross-sell, retention, usage, and transactional communication needs. This includes but is not limited to: Manage segmentation, personalization, and A/B testing to increase relevance and performance.
• Ensure content is compliant with industry regulations (e.g., CAN-SPAM) and internal governance guidelines.
• Track email performance metrics and provide insights for continuous improvement.
• Manage day-to-day utilization of marketing automation platforms to build and optimize automated workflows and nurture journeys based on transactional triggers and other factors that would support our right message/right time objectives.
• Collaborate with the supervisor and VP to integrate and predictive analytics and other data through available sources (i.e.. Datava, Savvy Money, Segmint, WithClutch) to improve targeting and efficiency
• Track automated marketing campaign performance across utilized media channels (email, online banking, etc.) and provide insights for continuous improvement.
• Use analytics tools to measure campaign effectiveness, channel performance, member behavior, and ROI.
• Develop dashboards and recurring reports to present insights to leadership.
• Apply data-driven recommendations to create marketing lists, refine strategy, enhance segmentation, and improve member engagement.
• Support ongoing market research, competitive analysis, and member insights initiatives.

Benefits

• Benefit Package for all Full time employees includes health, dental, vision, Life insurance benefits
• 401(K) and profit sharing
• Tuition Reimbursement
• Career Advancement and development
• Credit Union Membership with discounted services and products

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees