Marketing Strategist - Remote (Central Time Zone)

Trinity Property Consultants•Irvine, CA

3d•$80,000 - $100,000•Remote

About The Position

As a Marketing Strategist you will support newly acquired communities needing a dedicated resource to determine positioning and advertising for the property as we renovate. While our marketing team provides foundational support such as design, website updates, and marketing collateral, this role goes further—developing custom strategies that position each asset competitively in its market. You will analyze market conditions, identify opportunities, and execute targeted digital and offline campaigns that drive qualified traffic and leasing performance. This is an ideal role for someone who enjoys problem-solving, building creative campaigns, and making a direct impact on property performance. This role is remote-friendly, with regular national travel to newly acquired and focus communities to conduct on-site assessments and develop market-specific strategies.

Requirements

A strategic mindset with the ability to assess challenges and quickly build actionable marketing plans.
Creativity and curiosity when testing new marketing ideas, campaigns, and channels.
Strong analytical thinking with the ability to translate performance data into strategy.
A proactive, solutions-oriented approach to problem solving.
Excellent communication skills and the ability to collaborate across corporate and onsite teams.
Comfort working in a fast-paced environment with multiple properties and priorities.
Ownership mentality with a focus on measurable outcomes such as traffic, leads, and occupancy.
Passion for real estate, multifamily housing, and local market dynamics.
3+ years of experience in multifamily, real estate, or property marketing.
Intermediate experience in Entrata, Microsoft (Outlook, Word, PowerPoint, and Excel), Canva, and social media (Instagram,Facebook, TikTok).
Proficient in Google Suite (Analytics, Ads, SearchConsole, Tag Manager, Seach Console, and Business Profile), Meta Ads Manager, and EliseAI required.
This position will require approximately 30% travel nationally, along with the availability for nights, weekends, and holidays as needed, as well as occasional travel for company events or meetings. Active participation in team functions and regional or company activities is expected.
This position necessitates regular periods of sitting, standing, walking, as well as use of hands and arms. Occasional climbing may be required. Extended use of computers or telephones is also necessary. The role may require lifting up to 25 pounds independently. The ability to respond promptly to both visual and auditory alarms is essential. Candidates must be able to work both indoors and outdoors under various weather conditions, including rain, snow, heat, hail, wind, and sleet.

Nice To Haves

Proficient in Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) preferred.

Responsibilities

Collaborate with the marketing team to align campaigns with brand standards, design, and messaging.
Develop and execute custom marketing strategies for newly acquired and underperforming apartment communities.
Analyze market conditions, competitive properties, and renter demographics to identify positioning opportunities.
Build targeted digital campaigns across platforms such as search, display, social media, and listing services.
Create localized offline marketing initiatives including partnerships, events, and community outreach.
Work closely with regional managers and onsite teams to identify leasing challenges and implement solutions.
Launch creative promotions and leasing campaigns designed to increase qualified traffic and conversions.
Track campaign performance and occupancy trends, adjusting strategies based on data and results.
Identify opportunities for new marketing channels, partnerships, and demand generation tactics.
Support property rebrands, repositioning strategies, and major marketing launches for new acquisitions.

Benefits

Medical, Dental & Vision: Highlights include company-paid individual PPO-HSA plan (with $1,200 annual employer contribution); HMO options for California residents. Dental and vision premiums are fully covered for employees; coverage for dependents is available at an additional cost.
Retirement Plans (401K): The company matches 1/3 of the employee's contribution up to 2% of the salary.
Life & Disability Insurance: Up to $100,000 of life insurance and AD&D coverage, plus short- and long-term disability insurance. In addition, supplemental life for the employee, spouse, and children.
Time Off: 11 paid holidays, 2–4 weeks of vacation based on years of service, and sick leave provided in compliance with state and local requirements.
Referral Bonuses: $1,000 for eligible employee referrals.
Volunteer Time Off: Up to 16 hours annually (8 for personal volunteer activities, 8 for company-sponsored events).
Perks: Professional development, tuition reimbursement, employee discounts, and more.

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