Marketing Strategy Intern, Disney Sports & Water Parks, Summer/Fall 2026
About The Position
About the Role & Program “We create Magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen! Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies. Our vision as a Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, encouraging people worldwide to make their Disney dreams come true! Our ultimate objective is to drive consumer demand, visitation and revenue goals for the Walt Disney World Resort. We achieve this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, participate in Disney events, visit during a specific season, reach a specific consumer segment, stay in a Disney Resort hotel, and purchase a ticket to Walt Disney World Theme Parks. This internship is a full-time, six-month commitment in the Orlando, FL area from June 2026 - January 2027 What You Will Do You will help deliver annual revenue and attendance goals for Disney Sports and/or Disney Water Parks. Important responsibilities will include supporting the Managers by building and implementing communication plans, evaluating campaign creative, monitoring and analyzing business performance, and other key projects as assigned. By applying for this role, you could be assisting with marketing strategy projects for Disney Sports and/or Disney Water Parks. Make an impact by... Thinking critically to help develop and communicate strategies to support business objectives Creatively solving business issues through innovation of new ideas Interpreting data to understand trends, assist in researching, analyze and provide reports Coordinate and lead a variety of projects to increase awareness and relevancy, drive intent to visit, and accelerate conversion Collaborating with internal teams to support business needs and the development and execution of marketing strategies across the business reaching key audiences
Requirements
- Ability to construct and present a compelling story from data analysis and consumer insight/research finding, strong math skills, and comfort working with numbers required
- Team collaboration with the ability to handle conflict to positive resolution
- Proficiency in Microsoft Office Suite and presentation development
- Previous Marketing Internship experience
- Initiative and personal leadership skills with an entrepreneurial mindset
- Be enrolled in an accredited college/university pursuing a degree taking at least one class at the time of application OR currently participating in a Disney College Program or Disney Internship
- Be at least 18 years of age
- Possess unrestricted work authorization
- Have not completed one year of continual employment on a Disney internship or Disney College Program.
- Be compliant with The Disney Look appearance guidelines
- Ability to work full time hours (approximately 40 hours per week) and have a consistent, reliable work schedule throughout the internship
- Able to provide/have reliable transportation to/from work Florida
Nice To Haves
- Knowledge of the Walt Disney Company and Disney Parks
- Experience developing marketing plans, as well as marketing tactics
- Experience working in youth and amateur sports and/or events
- Basic design skills (Adobe Acrobat, Photoshop, InDesign, and/or Canva)
- Current Junior or Senior preferred
- Major or previous coursework in Marketing, Communications, or related field
Responsibilities
- Thinking critically to help develop and communicate strategies to support business objectives
- Creatively solving business issues through innovation of new ideas
- Interpreting data to understand trends, assist in researching, analyze and provide reports
- Coordinate and lead a variety of projects to increase awareness and relevancy, drive intent to visit, and accelerate conversion
- Collaborating with internal teams to support business needs and the development and execution of marketing strategies across the business reaching key audiences
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
