Marketing Strategy Manager

About the position

Kaseya is seeking a Data Analyst Manager to help shape and optimize the company's global marketing strategy across its portfolio of IT and cybersecurity solutions. In this highly visible role, you'll work cross-functionally to analyze performance trends, evaluate market opportunities, and support go-to-market initiatives that fuel growth and customer acquisition. This role is ideal for a strategic thinker with strong analytical chops, B2B experience, and a passion for market dynamics, competitive intelligence, and high-impact storytelling.

Responsibilities

• Develop strategic marketing insights to inform GTM planning, segmentation, campaign prioritization, and budget allocation
• Analyze internal performance data alongside external market, customer, and competitive intelligence
• Partner with Revenue Marketing, Product Marketing, and RevOps to align strategy across demand generation and pipeline creation
• Support strategic planning processes including quarterly and annual marketing reviews, board reporting, and campaign prioritization
• Build models and frameworks to assess ROI, CAC, and marketing contribution to revenue
• Conduct customer lifetime value (CLV) modeling to inform segmentation, retention, and marketing investment decisions
• Build out a 3-year marketing roadmap and strategic vision in alignment with business objectives
• Track performance vs. strategic KPIs (e.g., brand reach, pipeline velocity, win rates, market share)
• Deliver executive-level briefings on competitive moves, market shifts, and channel effectiveness
• Set and refine the long-term strategic vision for the marketing organization, aligning goals across brands and business units

Requirements

• 5-7 years in marketing strategy, marketing analytics, or GTM strategy (B2B SaaS or tech preferred)
• Strong command of analytics tools (Excel, SQL, Tableau/Power BI) and CRM/marketing platforms (Salesforce, HubSpot, Marketo)
• Demonstrated ability to turn data into strategy with clear, actionable recommendations
• Experience supporting or owning strategic planning cycles and executive reporting
• Deep understanding of B2B SaaS marketing metrics and lifecycle
• Excellent communication, presentation, and stakeholder management skills
• Comfort working in a fast-paced, acquisitive environment with multiple brands and business units
• Experience in a consultative role or marketing/strategy consulting background is a plus

Benefits

• Be a strategic thought partner in one of the fastest-growing IT management platforms globally
• Get exposure to executive-level decision-making and multi-brand portfolio strategy
• Work cross-functionally with Marketing, Product, Sales, and Finance in a data-driven organization
• Make an immediate impact on how marketing drives business performance